Shopper Marketing Manager, Away from Home

WHO WE ARE

We’re Talking Rain, and we’re so much more than water. We build flavorful brands, like Sparkling Ice, Sparkling Ice +Caffeine, Sparkling Ice +Energy, Talking Rain Waters, and AQA pH waters. We're creating connections with every sip!

When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

Our Rain Makers are our most important asset. That’s why we invest in them with ⁠benefits and development opportunities that reflect just how much we value them. 

WHAT YOU'LL DO

Full of flavor. That’s the best way to describe our Marketing team. Each day they’re searching for surprising and refreshing ways to delight our consumers (and themselves).

This position is responsible for driving the growth of our company’s brands through the development of key market and national retail programs for our Away from Home channel, focusing our Convenience, Foodservice & Vending businesses. In partnership with local distributors and sales, this position will work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets. This position will assist in delivering against the channel strategy for C-Store, Foodservice & Vending, creating and executing relevant programs that drive sales, buy rate and HH penetration, while increasing trial and awareness. Under the direction of the Lead Shopper Marketing Manager, this position will also be responsible for developing budgets at the retailer level, as well as plans in coordination with marketing, trade marketing, events and sales teams.

Reports to: Lead Shopper Marketing Manager

Direct Reports: N/A

Location: Remote work from home, #LI-Remote

Annual Bonus Potential: 8% - Eligibility is based on the company hitting annual financial targets.

Base Salary: $85,000 - $105,000 (depending on experience)

(Note: This range is a national average, but compensation will be reviewed based on geographical location and may adjust up or down depending on the location where applicant will be working. Compensation will also depend on experience.)

• Responsible for Shopper Marketing execution and program development for TRBC’s portfolio of brands at key accounts within C-Store, Foodservice & Vending segments.

• Work closely with Marketing & Insights teams to understand the overall brand & campaign strategy for all TRBC’s portfolio of brands.

• Develop and maintain strong working relationships with key stakeholders: both internal and external, including regular communication with retail and sales personnel.

• Responsible for collaborating with Sales, Insights, Marketing and e-Commerce Teams to develop and execute against the Away From Home Channel Strategy, customizing as needed by market, retailer and partner.

• Collaborate with Sales Teams to develop integrated trade and marketing calendars for key channels and retailers, driving volume and brand equity for established brands and innovation.

• Utilize syndicated data tools to measure program performance and share results internally / externally.

• Make data driven decisions through KPI analysis, trends & insights.

• Monitor the latest market, consumer and shopper trends, sharing with sales and cross functional teams as needed.

• Assist with annual budget for key channels, allocating funds as needed and monitoring / maintaining all marketing spends within or better than budget.

• Work with Creative Services Team to develop marketing materials needed to support programing.

• Ensure food safety, quality, SQF practices are followed at all times, notifying immediate manager of any food safety and/or quality issues.

• Complete other responsibilities as assigned.

WHAT YOU BRING

• Bachelor’s degree in Marketing or equivalent experience.

• Minimum 4+ years in Marketing, Sales Operations, or Brand, ideally in CPG, specifically within beverage and with distributors.

• Preferably 2+ years of recent experience in Shopper Marketing.

• Proficiency with the Microsoft Office suite.

• Experience with syndicated data platforms (IRI, Nielsen).

• Excellent communication skills, including personal presentation, email and teleph