Senior District Director of Sales CCRC

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity  

We're seeking an accomplished Senior District Director of Sales to oversee our CCRC Portfolio, drive occupancy growth, and coach high-performing senior living sales teams.

This high-impact leadership role is ideal for a strategic, relationship-driven sales leader with multi-site senior living experience and a passion for mentoring teams and delivering results.

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us!  You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.  Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

 

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant’s skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

 

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

 

The application window is anticipated to close within 30 days of the date of the posting.      

 

 



Oversees and directs the sales efforts for multiple communities and products within Districts, Major Markets, Clusters and stand-alone communities.  Manages one or more District Sales and Marketing Directors, Regional Sales and Marketing Managers or M3 Sales Leaders.  Responsible and accountable for meeting and exceeding the occupancy and revenue goals while supporting operational policies.  Provides management for the development and monitoring of marketing plans and budgets.           

 

1. Successfully markets and positions products. Manages open inventory and overall pricing.
2. Achieves and exceeds all occupancy and revenue goals.
3. Oversees use of marketing budget dollars to assure optimal exposure and maximum efficiencies.  Coordinates sales planning and use of marketing budget dollars to create shared efficiencies in media. 
4. Determines and implements the proper sales structure within assigned District and Major Markets.
5. Assists in interviewing, hiring, training and coaching all marketing staff in the portfolio of communities they manage. Actively participates in the recruitment, hiring, training, coaching, evaluating, and disciplining of all sales positions in those communities.
6. Oversees and/or completes the marketing plan and budgetary process for the district. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback.  Develops sales plans to support the budget and achieve the desired objectives.
7. Coordinates the completion of competitive analysis on all communities within the district and keeps current on competitive projects and programs in the marketplace within the district. Understands local markets within assigned district and makes pricing and tool box recommendations.
8. Monitors marketing and sales performance expectations. Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
9. Conducts quality assurance calls on all selling marketing staff including business devel