Marketing Data & Segmentation Manager

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our 605 3rd Ave, Manhattan office.

Drive data-driven marketing excellence as a technical leader in our dynamic Marketing Segmentation team.

We're seeking an experienced professional to provide strategic guidance and advanced technical expertise to our Segmentation Analysts and pillar marketing teams, shaping the future of our marketing technology and data analytics capabilities.

What You'll Do

Team Leadership & Collaboration

• Partner with pillar marketing and cross-functional teams to communicate and achieve campaign engagement and revenue objectives
• Lead and develop a team of Segmentation Specialists/Analysts, overseeing daily operations, workload prioritization, and performance management
• Participate in cross-departmental and pillar marketing team training initiatives

Technical Implementation & Automation

• Design, implement, and execute data automation solutions to deliver personalized experiences across multiple marketing channels using IIRIS and Eloqua
• Create advanced email segments leveraging Eloqua's segmentation tools, including behavioral filters, Eloqua programs, cloud apps, and Custom Data Objects
• Develop and maintain query templates using Eloqua, OBIEE, and IIRIS while ensuring compliance with email eligibility standards

Data Management & Governance

• Oversee and enforce data hygiene standards and projects within Eloqua instances
• Manage comprehensive data collection standards, usage, storage, sharing, and retention policies to ensure compliance and operational efficiency
• Conduct data quality audits to identify inaccuracies and supervise data correction and normalization processes
• Collaborate closely with the Data Governance team to maintain adherence to established data processes, frameworks, and governance standards

Strategic Analysis & Optimization

• Provide expert leadership in audience selection, optimization, propensity modeling, and persona development for targeted email marketing campaigns
• Develop Lead Scoring Models to enhance campaign targeting effectiveness
• Generate comprehensive segmentation and data health reports, identifying churn-related challenges and list growth opportunities
• Maintain thorough knowledge of all available contact data fields for strategic segmentation purposes

Continuous Learning & Best Practices

• Stay current with Eloqua's evolving data management and segmentation capabilities
• Keep abreast of the latest email marketing and industry best practices, sharing insights and knowledge with the team

Qualifications

What We're Looking For

Essential Requirements

• Strong SQL foundation and advanced database query development skills
• Solid experience in data operations, including data manipulation, transformation, and analysis
• Minimum 5 years of segmentation experience
• Proficiency in advanced database query tools (e.g., OBIEE, Treasure Data)
• Advanced skills in Excel and Access
• Strong understanding of data hygiene and normalization processes

Key Skills & Experience

• Exceptional attention to detail and organizational skills
• Results-driven mindset with a focus on achieving key objectives
• Experience in lead scoring and segmentation strategies
• Strong collaboration and communication skills (written, verbal, and presentation)
• Proven ability to manage a team, projects, prioritize tasks, and effectively manage time
• Externally focused, staying up to date with technology advancements and their business applications
• Ability to understand and deliver solutions that align with customer needs

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workpla