Nordics Marketing Lead

<h2>Fresh Food, Happy Dogs.</h2> <p data-path-to-node="5">We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.</p> <p data-path-to-node="7">We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us. </p> <h2>🐾 The job: </h2> <p data-path-to-node="3">We’re looking for a <strong data-path-to-node="3" data-index-in-node="20">Marketing Lead</strong> to help us introduce our brand to Sweden and Denmark. We need a marketeer who gets the "why" behind what we do and can turn that into real growth, building both brand love and a solid customer base from day one. You’re someone who truly understands the Swedish and Danish culture. You know that winning the hearts of dog owners takes more than just a direct translation; it takes a local touch and a bit of personality.</p> <p data-path-to-node="5">You’ll be part of our team in Amsterdam, but you’ll "own" the Nordics. You won’t be alone - you’ll have a squad of channel specialists to support you - but it’s on you to guide them on how to make our message land perfectly in your markets. In this role, there are 2 main elements:</p> <h4>Growth 🚀</h4> <ul> <li>Drive creative strategy across Paid Social (Meta, TikTok) — defining hooks, messaging, formats and writing strong, actionable briefs</li> <li>Work closely with our UGC & Influencer specialist to source and develop high-performing local creators</li> <li>Ensure all campaigns (ads, landing pages, CRM, RAF) are locally relevant, on-brand and optimised for performance</li> <li>Identify and scale new growth opportunities through local partnerships (brands, influencers, affiliates, direct mail, podcasts)</li> </ul> <h4><strong>Brand 🐕</strong></h4> <ul> <li>Act as the local brand guardian, ensuring global strategy translates into strong, locally relevant creative</li> <li>Lead local influencer & PR activations to build awareness and brand love</li> <li>Collaborate with media buying to s