Paid Social - Sr. Associate

The Consumer and Community Banking Paid  Social team is looking for an experienced paid social media pro to work alongside their team to oversee outcomes based solutions and deliver strategic recommendations for each of our businesses. Reporting to the Head of the Consumer and Community Banking Channel Marketing Director, you will primarily leverage your experience of social platform capabilities. 

As the Senior Associate on our Paid Social Team, you will spend each day defining and refining our Paid Social campaigns to meet the business needs of our Firm, this includes demonstrating leadership and a deep understanding of media plan development, campaign building, optimizations, and reporting.   You will leverage your experience of social platform capabilities to deliver strategic recommendations for each our businesses.  You should have a passion for overseeing outcome based solutions and enthusiasm for innovation, if you have the passion, you will make a real impact on a high growth business. You will be the driving force behind dynamic and powerful paid media campaigns that will position the line of business as a transformative leader in the category. 

Job Responsibilities:

• Supervise the agency's full cycle of tactical campaign development. This includes media plan development, campaign building, tagging, optimizations and reporting
• Hands on oversight of campaign builds within social platform ads managers and our social media buying tools
• Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints
• Partner with analytics in monitoring campaign performance and ensure campaigns are meeting objectives. Create campaign insights and share optimization opportunities
• Oversee multiple campaigns for multiple businesses simultaneously, serving as the intermediary support between the business and the agency
• Support team operations such as investment and campaign trackers, billing needs, and ad-hoc support for enterprise projects

Required qualifications, skills and capabilities:

• 3+ years of paid media buying experience with a focus on social media
• Experience partnering with media agencies and technology vendors
• Expert in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats, bidding strategies, tagging and reporting
• Experience managing campaigns that optimize towards performance KPIs. (i.e. Return on Advertising Spend, Cost Per Acquisition, Cost Per Lead, etc.)
• Advanced skills in Excel, PowerPoint, as well as social media analytics (measurement, benchmarks, campaign reporting)

Preferred qualifications, skills and capabilities:

• Experience buying in platform across Meta, Pinterest, Snapchat, LinkedIn and TikTok
• comfortable with ambiguity, and developing action plans based on available information
• strong interpersonal skills

 

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for m