VP Marketing and Communications

Job Description:

WHO We Are: 

Self-Help started in 1980 with a focus on economic inequality, especially in communities that have faced systemic barriers to building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we’re committed to economic justice! Economic Justice means that all communities have the basic infrastructure they need to thrive, from high-quality schools to grocery stores selling fresh food resources that support opportunities at a neighborhood level regardless of demographics, income, or wealth. Since our founding, we’ve constantly sought new ways to pursue greater economic justice: from providing fair and affordable loans to working with partners to demand that lawmakers change unjust policies.

We are seeking a VP of Marketing & Communication to join our Durham, NC or Chicago, Ill team!

WHAT You'll Do:

The Vice President (VP) serves as Team Leader and oversees the planning, coordination and implementation of strategic communications and marketing programs to increase awareness and support for Self-Help’s work among internal and external audiences. Reporting to the Executive Vice President, the VP supervises three directors as well as:

• Provides vision, leadership and strategic direction for Self-Help’s communications and marketing staff and operations.

• Serve as a trusted advisor to leadership, business teams and key stakeholders across the organization, providing strategic counsel to, and collaboration with, Self-Help senior leadership and team leaders to determine marketing and communications goals.

• Oversee the creation and execution of public relations, marketing and communications strategies to accomplish these goals.

• Build and protect our brand, and help Self-Help leadership teams influence positive behaviors, drive change, reinforce successes, and promote a strong sense of membership/community through coordinated, consistent messaging strategies and tactics.

• Lead organization-wide and line of service-specific online and offline channel campaigns to support business goals and objectives. Develop a positive working relationship with key internal stakeholders and a deep understanding of business goals and objectives.

• Deliver campaigns that drive results for individual business lines (e.g. membership growth and loyalty, consumer lending, deposit growth, commercial lending, real estate development, mortgage lending, etc.). Measure and report campaign and promotion results. Manage campaign budgets, spend and effectiveness.

• Develop public relations strategies focused on key business priorities and build public awareness/public information campaigns that clearly reflect Self-Help’s brand in strategic positioning, visual presentation and in messaging content and tone.

• Oversee proactive communications, marketing, and media relations strategies addressing targeted audiences to increase owned, earned and paid media coverage. Leverage traditional media as well as digital/emerging technologies for influencer outreach.

• Establish and maintain relationships with internal and external stakeholders, creating strong partnerships with multiple internal teams and leaders. As appropriate, lead or participate in functional and cross-functional teams.

• Work closely with other external-facing teams such as member services, development and policy, Human Resources, sustainability, real estate development, etc. to ensure seamless alignment of brand and tone in all external messaging.

• Enhance Self-Help’s public websites to drive traffic, generate leads and increase repeat visitors. Evaluate Self-Help’s online marketing performance and lead the marketing team in creating an excellent web and social media presence that expands and enhances awareness of Self-Help.

• Supports or lead efforts to measure credit union quality of service, member attitudes and feedback through Net Promoter Score (NPS) or other tools.

• Remain current on laws and regulations that affect marketing, ensuring marketing pieces, disclosures, and web site are technically and legally compliant.

• Continually learn and stay at the forefront of trends and market forces in credit unions and financial services.

• Establish and monitor the annual marketing budget to maximize cost-effective operations, programs, etc. Manage vendor contracts and relationships to obtain preferable pricing, terms and service levels.

• Provide thought leadership and direction for marketing automation and use of third-party vendors.

• Lead the continuous development of Self-Help’s brand and voice to build awareness, uniqueness, relevance, and reputation among