Community Engagement Manager |Social, Creator, & Partnership
LinkedInAbout the role
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco, Sunnyvale, Mountain View, New York City, Chicago, or Omaha.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We’re looking for a highly organized and community-obsessed Community Engagement Manager to lead real-time engagement and audience development across our social channels. In this role, you’ll be the connective tissue between our brand and the people who interact with it daily -- shaping how we show up in culture, respond to trends, and build meaningful relationships with creators, customers, and fans. You’ll drive day-to-day engagement strategy, manage proactive and reactive social responses, and partner closely with cross-functional teams to amplify our brand voice in moments that matter.
Responsibilities
- Community Engagement Strategy: Lead real-time engagement across priority social channels (LinkedIn, Meta, Reddit, TikTok), ensuring our brand shows up with relevance, authenticity, and agility in cultural, industry, and trending moments.
- Tone of Voice & Moderation: Define and evolve community response guidelines in partnership with brand, legal, and comms teams. Manage the tone, quality, and consistency of all reactive and proactive interactions—balancing brand voice, empathy, and clarity.
- Crisis & Issue Escalation: Develop systems to flag and escalate sensitive issues, feedback trends, or potential risks across platforms. Partner with Legal, Comms, and Customer Support to respond thoughtfully and swiftly when needed.
- Creator & Community Partner Collaboration: Engage directly with creators, power users, and industry voices in the comments and beyond -- surfacing their content, amplifying conversation, and deepening relationships to strengthen brand advocacy.
- Channel Health & Reporting: Track sentiment, engagement volume, response time, and community trends. Provide regular insights to social, brand, and product teams to inform content, product roadmap, and messaging strategy.
- Social Listening & Feedback Looping: Leverage social listening tools to identify emerging themes, community questions, and unmet needs–feeding insights back into marketing, content, and product development cycles. Identify opportunities for automation and efficiency within community management tools and workflows.
- Social & Moderation Agency Management: Lead communication and coordination with social and moderation agencies, including onboarding, training, and tracking of inbound requests across moderation, listening, engagement, and reporting needs. Ensure alignment on brand voice, escalation protocols, and engagement strategies are met.
- Tooling & Workflow Optimization: Partner with operations and platforms teams to evolve community management tools, tagging systems, response templates, and escalation protocols to ensure speed and scale.
- Cross-Functional Collaboration: Work closely with the broader Social, Marketing, Communications, Legal, and Customer Support teams to align engagement efforts with campaign priorities and brand objectives.
- Budget Management: Oversee community engagement budget and partner with internal stakeholders to manage vendor contracts, tool investments, and resource planning.
Qualifications
Basic Qualifications:
- BA/BS degree or equivalent working experience
- 5+ years of experience in social media management, community engagement, or digital marketing, with a focus on real-time content and audience interaction.
- Experience with CRM social listening, publishing and community management platforms (e.g. Sprinklr, Tubular, and Brandwatch, Sprout, Khoros).
- 3+ years of experience with platform norms, community behavior, and engagement best practices across LinkedIn, Meta, TikTok, and Reddit
- 3+ years of project management and organizational skills
Preferred Qualifications:
- Experience in a global or matrixed organization managing
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