Consumer Insights Senior Associate

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

 

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking a Consumer Insights Senior Associate to help execute a high-impact research agenda for our key business unit(s). The Senior Associate will collaborate with teams across the marketing, commercial, and product organizations to identify and operationalize projects that generate actionable insights.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

THE GAME PLAN
Everyone on our team has a part to play

Working with the senior leaders on the Market Insights team, help manage a variety of qualitative and quantitative custom research projects, including brand and customer tracking programs, from conceptualization to reporting and interpretation to better understand our customers and prospects and address a variety of business needs.

 

• Assist in scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing /reporting timely, error-free data and insights
• Provide support in efforts to evolve and enhance brand and customer tracking initiatives
• Assist Insights team members on additional projects, as needed, with data pulls, analysis, and presentation development
• Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
• Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action
• Participate in team efforts to improve and discover innovative/actionable research methodologies
• Collaborate with team managing key research vendors
• Maintain regular reporting of insights to help internal clients understand the category and brand landscape

 

THE STATS
What we're looking for in our next teammate

• 3+ years of market research / consumer insights experience with at least 2+ years on research vendor side
• 2+ years of experience managing custom research projects from conceptualization to completion
• Proven proficiency with sampling, survey design, and data analysis
• Experience with Qualtrics, quantilope, and/or other DIY survey creation and analysis tools
• Experience measuring creative and advertising effectiveness
• Experience with brand tracking & customer tracking research tools
• Strong Excel and PowerPoint skills required with proficiency in effectively visualizing data preferred
• Acute attention to detail, strong organizational skills, and ability to manage multiple disparate projects concurrently
• Ability to leverage and integrate information from a variety of sources to create stories and generate insights
• Strong oral and written communication skills
• Demonstrated ability to be a pragmatic problem-solver, critical thinker, and agile, collaborative team player
• Intellectually curious and demonstrated enthusiasm or experience in technology, sports, or gambling categories a plus
• Bachelor’s degree required

 

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to cho