Product Director, KAM Marketing and Activation (Titusville, NJ)

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, KAM Marketing and Activation to be located in Titusville, NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director, KAM Marketing and Activation role is accountable for shaping the portfolio-wide KAM marketing strategy across the Neuroscience franchise (Spravato ®, Invega®, Caplyta®) and leading promotional resource development and execution across the customer-facing KAM organization. In this role you will lead the development of KAM strategies, messages and promotional resources. Additionally, you will have the opportunity to partner with ITCI organization to shape newly launched CAPLYTA strategic plan and build resources to effectively launch CAPLYTA with population health decision makers.

The role operates with autonomy, portfolio scope, and meaningful decision-making responsibility, partnering closely with Analytics, Brand, Payer, and KAM Field Leadership to improve outcomes for patients living with serious mental illness and support portfolio growth.

Key Responsibilities included, but not limited to:

• Lead evolution of the Neuroscience portfolio value proposition, including integration of newly launched brand-CAPLYA, ensuring relevance for B2B Customer across sites of care.

• Lead the development of population health strategies across Neuroscience portfolio and delivery channels, including IDNs, Community Mental Health Centers, Pharmacies of Mental Health, and large multi-site treatment organizations

• Partner with analytics team, market research and field to Synthesize data/insights to frame portfolio-level customer opportunities and recommendations

• Lead Neuroscience KAM marketing business planning process and represent NS-KAM voice to cross-functional partner business planning process (brands, payers)

• Lead development of KAM promotional materials and tools in partnership with vendors and brand teams, ensuring strategic intent, field usability, and compliance

• Lead Neuroscience Channel POA strategy and execution in collaboration with KAM leadership and brand partners

• Partner with KAM leadership and training teams to ensure clarity of strategy, KAM resource-readiness, and support consistent execution across customers segments

• Define success metrics with input from cross-functional team, evaluate impact of KAM initiatives, and apply a continuous improvement mindset to optimize portfolio performance

• Partner with team to identify and activate