Director, Product Marketing

     

 

Job Summary

 

The Director, Product Marketing, is a critical leadership role within Pfister Faucets and a key member of the Plumbing Leadership Team. Reporting directly to the VP & General Manager, Plumbing, this role serves as the business leader for the Pfister product portfolio and is responsible for portfolio strategy, category performance, innovation, commercialization, lifecycle management, pricing, profitability, and team leadership.

 

This position leads a team of 5 Product Marketing and Product Management professionals and partners closely with Sales, Engineering, Operations, Supply Chain, Sourcing, Finance, Quality, Consumer Care, Brand Marketing, Channel Marketing, and Creative teams to drive sustainable growth, margin expansion, market share gains, and portfolio productivity.

 

The ideal candidate combines strategic thinking, financial acumen, customer and consumer insight, disciplined execution, and strong people leadership. This leader must be able to translate market trends, customer needs, competitive dynamics, and business performance into clear product strategies, action plans, and profitable growth initiatives. Product Marketing is responsible for generating product ideas, defining business cases, prioritizing portfolio opportunities, and aligning stakeholders, while helping manage the formal stage-gate development process.

 

Primary Duties and Responsibilities

 

Portfolio Strategy & Business Leadership

• Develop and execute short-term and long-term category strategies that support Pfister growth, profitability, and market share objectives.
• Own the strategic direction and business performance of assigned product categories, including Kitchen, Lav, Tub/Shower, Valves, and Parts, across Retail, Wholesale, Builder, Showroom, and E-Commerce channels.
• Lead annual and multi-year portfolio planning processes, including growth priorities, investment recommendations, and category roadmaps.
• Own overall category P&L performance, including revenue growth, gross margin, operating profitability, inventory productivity, and return on invested capital.
• Lead portfolio governance processes that prioritize investments, balance resource allocation, manage complexity, and ensure alignment with long-term growth and profitability objectives.
• Evaluate portfolio performance and identify opportunities to expand, optimize, reposition, or rationalize product offerings.
• Drive category business reviews, performance management routines, and executive-level recommendations.
• Partner with Finance to support annual operating plans, forecasts, long-range plans, and margin improvement initiatives.

 

Innovation & New Product Strategy

• In partnership with Engineering R&D, build and maintain a robust product innovation roadmap based on consumer needs, customer opportunities, market trends, competitive gaps, and financial returns.
• Generate and prioritize product ideas, platform opportunities, and category growth initiatives in partnership with Sales, Brand Marketing, Channel Marketing, and Engineering.
• Partner with the Ops Project Management Team, driving the formal stage-gate development process, to ensure product concepts, requirements, timing, costs, and business priorities are clearly aligned.
• Develop business cases, financial models, product requirements, and investment recommendations for new products and platform development.
• Ensure new product launches are designed to achieve targeted revenue, margin, vitality, and return-on-investment objectives.
• Partner with Brand Marketing and Sales to track post-launch performance and implement corrective actions to ensure business case commitments are achieved.
• Champion consumer-centric, commercially viable innovation that strengthens Pfister’s brand position and competitive differentiation.

 

Product Lifecycle Management

• Establish portfolio architecture, category frameworks, and product segmentation that simplify decision-making and improve portfolio productivity.
• Lead SKU optimization, assortment planning, lifecycle management, and end-of-life recommendations.
• Drive portfolio profitability through strategic mix management, rationalization, pricing discipline, and product cost im