Conversion Rate Optimization (CRO) Manager

Overview 

WinTech provides end-to-end marketing and growth offerings, leveraging our skilled team's forward-thinking techniques and extensive industry insights to enable businesses to prosper in competitive markets. 

WinTech Digital: Redefining Marketing Services 

Our unique approach sets us apart from conventional providers, as we develop and manage our own websites, steer users towards partner companies, and participate in revenue-sharing and CPA models. 

This cultivates enduring, mutually beneficial partnerships, positioning ourselves as an extension of your marketing efforts rather than a mere outsourced agency. 

The team 

You will be joining a rapidly growing team of over 10 highly talented individuals who thrive in our fast-paced, 100% remote work environment. As we anticipate onboarding more than 50 people within the next 12 months, our team boasts international representation and a passion for building top-quality websites and expanding the business. 

About the role

Wintech is hiring an experienced and highly analytical Conversion Rate Optimization (CRO) Manager to join our team working on a web funnel subscription-based products. In this role, you will be responsible for optimizing the conversion rates of our website and improving the user experience to drive higher conversions and revenue.

Responsibilities

- Conduct thorough analysis of web-funnel performance and user behavior to identify areas of improvement
- Develop and implement A/B testing and optimization strategies to increase conversion rates
- Monitor metrics and analyse data to generate actionable insights, find trends, patterns and provide recommendations to maximize KPIs
- Work closely with the marketing, design teams and data analyst to create effective landing pages and conversion paths
- Utilize data and analytics tools to track performance, identify trends, and make data-driven decisions
- Monitor key performance indicators (KPIs) and report on the success of optimization efforts
- Collaborate with the product development team to improve user experience and functionality
- Stay up-to-date on industry best practices and emerging trends in CRO and implement innovative techniques

Requirements

- Proven experience in CRO with a track record of improving conversion rates on websites or web funnels
- At least 3+ years of work experience as a Conversion Rate Optimization Manager in web-funnels subscription products
- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics or Adobe Analytics
- Experience with A/B testing platforms, such as Optimizely or VWO
- Knowledge of UX/UI design principles and best practices
- Ability to think strategically and make data-driven decisions that align with the organization’s goals.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams
- Bachelor's degree in Marketing, Business, Statistics, or a related field

Nice To Haves

- Excellent project management skills and the ability to prioritize tasks and meet deadlines
- Experience with popular BI tools such as Tableau, Looker, or similar
- Experience in marketing: attribution, UTM parameters, ROAS
- Strong analytical and problem-solving skills, with the ability to identify trends, patterns, and insights based on the data.
- Strong spoken and written English

If you are a passionate CRO professional with a results-driven mindset and a strong commitment to optimizing user experience and increasing conversions, we would love to hear from you. Join our team and help us drive the success of our web funnel product.

Benefits 

• Flexible, remote working environment 

• Laptop and equipment for your needs 

• High talent density 

Life at WinTech Digital 

At WinTech Digital, you'll join a supportive and collaborative team passionate about excellence and being industry leaders. Our innovative work environment drives impactful business results as we challenge ourselves and elevate each other to achieve new heights. 

 Equal Opportunity  

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.