Sr. Manager, Professional Trade Marketing

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is searching for a Sr. Manager, Professional Trade Marketing who will lead the development of marketing plans and materials to increase brand awareness and product sales of Nutrafol hair and skin health products through Nutrafol’s HCP (Healthcare Provider) and Esthetician partners who sell Nutrafol. This new position will be a key driver for the growth of the brand, helping to convey value propositions that resonate with patients and clients. They will be responsible for creating and enhancing brand awareness at all touchpoints of the patient/client journey.  

You will be a strong communicator who is creative, detail-oriented and demonstrates solid project management skills. The ideal candidate will have proven experience leading marketing campaigns and the creative development process with designers and copywriters, and is comfortable in a fast-paced start-up environment. Experience developing point of sale materials (visual merchandising) and social media content is preferred.

As a member of the Professional Marketing team, this position will report to the VP of Professional Marketing and will closely collaborate with members of the Professional Marketing team, the Senior National Sales Director, and key cross-functional stakeholders. The ideal candidate has proven professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S. Experience working with Dermatologists and/or Aestheticians is a plus.

Responsibilities

• Lead the development of digital and printed materials to increase brand awareness at all touch points of a patient/client journey - from social media and email communications to point of sale materials (visual merchandising), in-office videos and educational brochures. 
• Lead the development of marketing materials and communications to promote national awareness campaigns (i.e. Acne Awareness Month) to HCP and Esthetician providers and their patients/clients.
• Lead the creative development process for marketing projects, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent
• Support the Senior Marketing Manager on product launch/GTM strategy and the execution of patient/client marketing materials and communications.
• Develop email communications to announce new materials to HCP and Salon providers and upload assets to provider asset websites.
• Collaborate with the social media team to develop social content calendar and assets for HCP and Esthetician  providers; identify and recommend HCP and Esthetician content for Nutrafol-owned social channels. 
• Collaborate with sales teams to identify, prioritize and improve marketing materials and communications.  
• Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Sales, Creative, Social Media, Brand, Clinical & Medical Affairs, PR, Product Development, Operations, Supply Chain.
• Research and secure partnerships with in-office video display companies; lead relationship and development of content.
• Provide timely reporting to measure KPIs, campaign and program effectiveness to guide future strategies and initiatives.
• Manage budgeting and invoicing for marketing materials.
• Support departmental leadership in annual strategic planning and budgeting.

Requirements

• Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred
• Minimum 5 years of professional downstream marketing (commercialization) experience with products or treatments sold by physicians i