Sr. Marketing Manager

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

The Sr. Marketing Manager owns the planning and execution of integrated marketing campaigns to build demand in regional markets. The Sr. Marketing Manager provides strategic direction for integrated marketing campaigns across various regions working closely with product marketing, sales, and marketing cross-functional teams to understand key global priorities and support the go-to-market strategy.

 

Specific responsibilities include:

• Build quarterly plan that aligns with regional sales priorities. 
• Plans should meet or exceed MSP and INQ, MQL, SQL quarterly targets. 
• Monitor and track activity pivoting or including additional tactics to boost planned activity performance. 

• Closely manage marketing budget ensuring spend aligns with allocated resources. 
• Manage regional campaigns throughout the lead lifecycle — from awareness and lead generation to nurturing and sales acceleration. 
• Tell the brand story through various types of events and non-event content, including emails, landing pages, webinars, and case studies. 
• Integrate local marketing strategy with channel. 
• Work in appropriate marketing channels, including events (3rd-party & owned), email, and non-paid social media. Continuously monitor and report on results. 
• Work with Corporate Events team for Tier 1 events including owning and leading the meeting setting goals. 
• Work with the Center of Excellence to execute Tier 2 events. 
• Select, manage, and own all Tier 3 events. 
• Work with Product Marketing / Global Campaigns to execute webinars. 
• Support and execute account-based strategies and programs in alignment with sales. 

 

Requirements:

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred. 
• 10+ years of progressive experience in field marketing, with 5 years in a leadership role. 
• Proven track record of planning and executing successful field marketing campaigns and strategies. 
• Exceptional strategic thinking, project management, and leadership skills. 
• Outstanding communication, interpersonal, and presentation skills. 
• Proficiency in Eloqua and Salesforce. 
• Strong analytical and problem-solving abilities. 

Estimated base salary: $120,000 USD

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com.