KIRI Senior Brand Manager (retail and out of home)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

 

MAIN DUTIES 

  

Within the KIRI Global Brand Team, you will contribute to the innovation and renovation strategy of the brand (topline & bottomline) at worldwide level.  

 You will contribute to define KIRI’s 5-year business plan, building innovation strategy & fueling the pipeline with a specific focus  

• on Out of Home as a key engine of innovation. 

• on the key countries you will work with (Europe, Middle-East & Southeast Asia) 

 You will lead innovation / renovation projects for both retail and OOH from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers and operators. 

 You will contribute to reaching 6.5% Bel innovation rate.  

 You will report to the Global Head of Kiri innovation and manage 2 people 

 DETAILED RESPONSIBILITIES 

  Market dynamics 

• Understand consumer, customers and operators needs and category in key markets 

• Understand business challenges & opportunities of the Key countries you will work with 

• Benchmark products against key competitors and inspiring brands 

• Recommend new business opportunities based on strong insights  

 Portfolio & brand strategy 

• Contribute to the brand strategic plan in collaboration with the major local markets 

• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee 

• Define the innovation pipeline for the brand in collaboration with our local markets (retail & out of home) 

• Collaborate w/ global OOH team to meet Bel OOH ambition 

• Consolidate co-branding and partnering executions and continuously improve execution 

 Positive inno-reno 

• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams 

• Get key countries full commitment to ensure project execution 

• Validate stage gates, resource allocations and project shifts in Brand Development committees. 

• Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes 

• Manage innovation budget (consulting, design agencies, research agencies) for your scope 

 Team management 

• Manage 1 junior brand manager and 1 intern 

• Assign projects and missions to upskill the team