Data PR Manager, AI Native

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About the Job

We are seeking a PR pro who thinks like a data journalist and knows that the best earned media campaigns are built on unique, attention-grabbing insights. 

As Data PR Manager, you'll leverage Life360's internal data to surface trends that are culturally relevant, genuinely surprising, and impossible for the media to ignore. You'll craft stories that shape our brand narrative in the press and help position the Life360 ecosystem as a reflection of modern family dynamics. This is an individual contributor role reporting into a Director of PR and Communications.

This role sits at the intersection of communications, analytics, and culture, requiring strong editorial instincts and the ability to translate business and product insights into narratives that support our broader company strategy.

You will own how data shows up in our communications strategy, building a repeatable approach to delivering stories that drive consistent coverage and impact.

The US-based salary range for this position is $166,500 to $195,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Primary responsibilities include, but are not limited to:

• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns.
• Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media.
• Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight.
• Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling.
• Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience.
• Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible.
• Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences.
• Write pitches, press releases, reports, and supporting materials that bring our data stories to life.
• Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership.
• Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats.
• Manage external PR agencies and freelancers where needed, ensuring brand and story alignment.
• Track and report on earned media performance, sharing learnings that sharpen future campaigns.
• Use AI daily to serve as a multiplier:
• Use AI to accelerate data analysis and surface patterns, anomalies, and story-worthy insights from large dat