Product Marketing Manager - Global Business Solutions- Europe

About the team:

The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.

As a Product Marketing Manager, you will lead go-to-market for advertising solutions. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment.



An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role.



- Own products GTM and adoption for all of TikTok's advertising solutions

- Become the in-market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements

- Ensure a market and vertical-first approach is taken in all go-to-market, identify opportunities to make strategic recommendations, and scale these across the sales team

- Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations

- Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

- Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy

- Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions