Associate Director, NA Advanced Omnichannel Analytics

Job Title: Associate Director, NA Advanced Omnichannel Analytics

Location: Cambridge, MA, Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Advanced Omnichannel Analytics Manager role is responsible for omnichannel orchestration analytics, providing timely, accurate, and actionable insights into individual customer interactions with Sanofi campaigns and supporting recommendations for improving omnichannel capabilities. The analytics team works closely with orchestration colleagues who are responsible for campaign execution and pull through on behalf of brand marketing teams. The analytics capabilities will provide the crucial feedback loop back into campaigns and brand marketing teams, ensuring close alignment between marketing activity and brand marketing KPIs.

Main Responsibilities:

• Development of an Omnichannel analytics strategy aligned with wider omnichannel vision and objectives

• Work closely with orchestration leads to develop analytics capability that support orchestration processes, providing the evidence foundation for critical marketing decisions

• Identify and integrate new sources of data, and other innovative technology to provide deeper customer insights that further level up omnichannel capabilities

• Build out predictive capabilities, supporting omnichannel marketing choices at different stages of the customer journey

• Leverage different analytics models to meet differing business needs

• Provide strong, concise, actionable analysis for brands and OC colleagues

• Work closely with IT and I&A colleagues, as a subject matter expert in the potential and limitations of Sanofi’s technical architecture, helping translate business requirements into technical requirements on behalf of omnichannel colleagues

• Design analytics solutions that can scale rapidly across brands and campaigns,

• Support the onboarding and upskilling of North America and offshore colleagues

• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes

• Contribute to knowledge sharing and upskilling programs

• Support the delivery of key transformation programs

• Drive excellent working relationships with agency and vendor partners

• Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

• Deep expertise in Machine Learning, Artificial Intelligence, Predictive Modeling and other analytical techniques in a pharmaceutical marketing context

• Deep understanding of customer behavior, and familiarity with data sources and analytical models to drive further insight

• Deep knowledge and understanding of omnichannel marketing principles

• Understanding of general marketing tactics, processes, and requirements for execution of tactics

• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

• Excellent influencing skills, with a demonstrat