Job Description Summary

The Associate Marketing Manager supports the marketing team in executing product strategies and ensuring successful implementation of marketing plans. This role assists with product launches, market research, promotional activities, and performance tracking, contributing to the overall success of the brand and product portfolio.

Job Description

Key Responsibilities: 

• Support Product Launches: Assist in coordinating pre-launch activities, helping with planning, materials development, and execution of launch strategies. 

• Market Research and Analysis: Support market research to gather insights on competitors, market trends, and customer needs to inform product positioning and promotional efforts. 

• Campaign Execution: Help execute marketing campaigns, including the development of promotional materials, digital marketing efforts, and customer engagement initiatives. 

• Performance Tracking: Monitor and analyze the performance of marketing activities, tracking KPIs, and providing reports to the marketing team. 

• Cross-Functional Coordination: Collaborate with internal teams (Sales, Training, ComOps, Regulatory, Medical) to ensure alignment and support for product initiatives. 

• Budget Assistance: Assist in tracking marketing budgets and ensuring the timely execution of projects within budget. 

• Administrative Support: Provide day-to-day administrative support for the marketing team, including managing timelines, organizing meetings, and handling documentation. 

• Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines. 

Key Capabilities: 

• Project management and organizational skills 

• Technical proficiency with market leading CRM, marketing automation and sales enablement tools 

• Financial acumen to manage budgets and projects 

• Ability to contribute to content creation, campaigns and tactics 

• Basic understand of regulatory environment and how to work in a quality-controlled marketing routing system 

Qualifications: 

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field 

• 2-4 years of experience in marketing, preferably in the pharmaceutical or healthcare industry. 

• Strong organizational and analytical skills with attention to detail. 

• Excellent communication skills and ability to work effectively in a team environment. 

• Proficiency in Microsoft Office and other marketing tools (CRM, analytics platforms). 

For U.S. based positions only, the pay range for this position is $85,680.00-$128,520.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuitio