Associate Director, B2B Email Marketing @ Viator

Viator is the world’s leading marketplace for tours and activities. Our purpose is to bring more wonder to the world. To bring the extraordinary, the unexpected, and the forever memorable to more people, more often. We do this by creating an experiences marketplace that’s wildly compelling to travelers, essential to operators, and simple for all.

Viator’s B2B team supports our purpose by maximizing the quality of our supply base and driving revenue growth for both the suppliers who list their products in our marketplace, and distribution partners seeking to generate income from our tours and activities. 

About the role:
Reporting to the Director of Marketing, you will be a key leader within the B2B marketing organization, contributing to the overall strategy of the group. As Associate Director of Email Marketing, you will cultivate and lead a high-performing email marketing team responsible for developing and executing lifecycle marketing programs in close collaboration with product marketing and growth marketing.
 

You will own Viator’s B2B Email Strategy and OKRs, and:

• Develop and execute comprehensive email marketing strategies to achieve company objectives and revenue targets
• Manage end-to-end marketing campaigns, including planning, segmentation, content creation, testing, deployment and performance analysis
• Conduct A/B testing and data analysis to continually optimize email campaign performance
• Monitor key marketing metrics and provide regular reports and actionable insights to leadership and stakeholders
• Collaborate closely with martech, data engineering and analytics teams to ensure the smooth functioning of the email marketing stack
• Lead and inspire a team of email marketing specialists. Provide guidance, mentorship, and training to develop their skills and foster a culture of continuous learning and improvement. 
   

You have:

• 6+ years experience in B2B email marketing / CRM, with at least 3 years in people management
• Demonstrated capacity to craft holistic customer lifecycle programs that drive growth, adoption, engagement and retention
• Proven success managing the implementation, operation and overall hygiene of marketing automation tools and datasets at a highly technical level 
• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
   

You are:

• A high-level strategic thinker, with demonstrated capacity to initiate and drive growth strategies and innovation
• Customer oriented, understanding our customers’ business challenges and opportunities
• Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
• An excellent communicator - both verbally, in writing and visually. 
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
• A great manager and colleague - the kind of person people love working with, open to sharing your experience with and supporting growth opportunities for others
• Interested in joining a high-performing team with a supportive and inclusive culture

You will:

• Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis
• Be working with people from a variety of backgrounds and cultures
• Be expected to travel <10% of the time

 

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