Senior Manager, Global Marketing (Dr. Dennis Gross Skincare)

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

WHERE YOU WILL WORK: 

 

The Dr. Dennis Gross Skincare team is focused on making a difference in the lives of people by delivering science-based skincare with humanity. We call it skincare with a soul. Dr. Dennis Gross’ philosophy and approach to skincare and his professional experience as a cancer researcher, practicing dermatologist and formula innovator cascade in every aspect of the brand. We formulate with proven active ingredients and state-of-the-art delivery systems that allow you to bring the clinic home in easy-to-use at-home treatments. In our New York office, we are inspired daily by teamwork, creativity and creating a space where everyone is valued. 

 

WHAT YOU WILL DO :

 

• In partnership with the Director, lead and manage 3-year innovation calendar and product marketing strategy including product architecture, product positioning and pricing to meet the needs from the global consumer
• Oversee key brand franchises, including DermInfusions, Alpha Beta, SPF, and Advanced Retinol + Ferulic
• Partner with Product Development to optimize new launch positioning and key messaging
• Collaborate with teams (Creative, PR, digital, education, etc.) on 360 campaign process for all markets to ensure all touch points reflect global brand messaging consistently and accurately
• Partner with Creative on 360 asset menus and shot lists that synch up with briefs to ensure global markets’ needs align with brand strategy & objectives – ensure photography shots/videos/gifs are executed based on global marketing campaign needs; attend photo shoots as needed
• Prepare and submit NPD Product briefs with alignment from senior management
• Manage Creative briefing for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functional teams
• Partner with Creative on 360 asset menus and shot lists that synch up with briefs to ensure global markets’ needs align with brand strategy & objectives – ensure photography shots/videos/gifs are executed based on global marketing campaign needs; attend photo shoots as needed
• Help manage product & campaign dossiers that feed to trade, PR, influencers, field, etc.; and use to communicate messaging/marketing updates with copy that aligns with brand values and tone of voice
• Create and manage new launch dossiers ensuring consistent and accurate brand message that feeds to trade, PR, influencers, field, etc.; maintain product dossiers to communicate updates to organization
• Collaborate with internal and external creative partners to develop impactful and visually compelling campaigns while upholding the brand identity
• Track campaign performance, analyze results, and adjust strategies to achieve KPIs and business objectives
• Present strategic pricing recommendations, based on competitive pricing analysis and COGs targets
• Ensure all products and launch assets (including seasonal) are delivered on-time to align with marketi