Associate Director, Growth

Job Description

Hello, Blue Hour.

Blue Hour Studios is a social-first content agency that was formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.

At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

The new business team is the engine for growth at Blue Hour Studios—responsible for identifying opportunities, building relationships, and turning cultural insight into commercial success. We stay ahead of trends, craft compelling pitches, and collaborate closely with strategy and creative to position the agency as an essential partner to brands. Equal parts sales, strategy, and storytelling, we’re the first point of contact and the driving force behind every new client win.

As Associate Director within the Growth Team, you’re a strategic force behind the agency’s growth—leading end-to-end pitches and driving opportunities from prospect to partnership. You work hand-in-hand with our account team to ensure proposals are rooted in real client needs, while partnering with our influencer team to bring talent-first ideas to the table. You collaborate closely with our creative and strategy teams to shape culturally relevant, insight-led solutions that stand out in a crowded market. Equal parts relationship-builder, storyteller, and operator, you help define how the agency shows up—and wins new business.

What You’ll Do

20% - Prospecting & Lead Management

• Conduct market research to identify category trends, whitespace, and emerging brand needs that could lead to new products, services or opportunities for brands.
• Build and maintain a robust pipeline of warm and cold leads – lead LinkedIn and Email outreach with relevant messaging to leads.
• Track and analyze outreach performance to continuously optimize messaging and conversion. Contribute to the agency meeting revenue goals.
• Partner with leadership to prioritize and segment outreach efforts based on growth goals.
• Maintain and evolve CRM or tracking tools (e.g., HubSpot, Google, Mailchimp) to ensure visibility into the pipeline and pitch process.

50% - Proposal, Product & Service Offering Development

• Create new business briefs to kick-off the pitch team based on background research and briefing calls with the brand and internal teams.
• Lead the development of pitch decks and other proposal formats from the outline to concept write-ups, identifying influencers, pairing with visuals and overall design.
• Coordinate internal timelines and task ownership to keep pitch teams aligned and on track.
• Ensure all proposals reflect the latest Blue Hour thinking, work, and POV on social and culture.
• Support live pitch presentations, managing internal contributors and owning key storytelling moments.
• Surface relevant social trends or creator innovations that could inspire outbound pitches or new offerings.
• Act as a cross-functional liaison between departments to ensure new business efforts align with resource capacity and creative ambition.
• Help institutionalize best practices for new business—from outreach cadences to post-pitch debriefs.

30% - Marketing

• Collaborate with strategy, account, influencer and creative teams to surface our work that showcases the agency’s edge.
• Concept and execute case studies that bring Blue Hour’s impact to life for use across pitches, the website, and press.
• Maintain and evolve Blue Hour’s external voice across touchpoints—social media, website, newsletter, awards, events and PR.
• Identify speaking, panel, or guest writing opportunities to amplify Blue Hour’s thought leadership.
• Monitor competitor positioning and recommend proactive content that reinforces our distinct value proposition.

Who You Are

You're a connector, a trend-spotter, and a natural dealmaker. You live at the intersection of culture, media, and commerce—and know how to turn that insight into new business opportunities. You have a keen eye for what’s next—whether it’s a cultural moment or a shift in the algorithm—and you instinctively understand how to position an offerin