Senior Marketing Manager, Peloton Apparel

ABOUT THE ROLE

Peloton is searching for a motivated Apparel Marketing Manager! You’ll be responsible for driving key business objectives, inclusive of achieving a multi-million dollar sales plan, retaining current customers, and acquiring new customers via digital and in store marketing campaigns. You are equal parts creative, strategic and analytical - able to draft a strategic brief for a photoshoot, navigate web analytics reporting, and lead a full scale go-to-market campaign for a big season like Holiday.

You are naturally curious and as such will analyze performance of initiatives and campaigns. You will report performance to the Apparel team, providing follow-up strategies and actionable recommendations when possible. You will proactively partner with cross-functional teams (including but not limited to: Merchandising, Planning, Brand, Content, Creative, Visual Merchandising, Retail and Product.

You must have strong analytical ability, be detail-oriented and very organized, capable of balancing multiple projects at once, able to both take direction and be a decision maker, capable of dealing with ambiguity and rapidly-changing priorities, and comfortable working with and presenting to international teams and leadership. You have a passion for continuous marketing testing and process improvements.

 

YOUR DAILY IMPACT AT PELOTON

● Build seasonal marketing plans for Peloton Apparel to drive e-commerce goals, as well as retail store traffic and conversion
● Oversee the rollout and execution of these plans, often partnering with cross functional stakeholders
● Closely partner with Digital Commerce & Site Merchants to strategize optimal linking and messaging strategies
● Own lifecycle strategy to optimize our email program for Peloton Apparel
● Partner with retail marketing and visual merchandising to drive excitement and conversion in our showroom environment.
● Partner with Creative and Editorial counterparts to obtain digital assets as well as retail store assets
● Assist with briefing in required assets
● Ensure ad units and copy and optimized for each channel and creative messaging are compelling; understand each channel’s unique requirements
● Help drive personalized media strategies using data and results as selling points

 

YOU BRING TO PELOTON

● Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
● 4 + years of marketing experience, preferably in Apparel
● Mid-Level Excel Skills
● Working knowledge of paid search, shopping engines, display, affiliates, social media is required
● Knowledge of data (DMP), CRM (CDP) and analytics platforms
● Communication is critical, must be able to exemplify strong oral and written communication skills
● Comfortable with decision making but know when to escalate decisions/issues to management
● Time-management and project management skills – must be able to balance workload with high volume of meetings and emails
● Ability to prioritize responsibilities in line with business objectives– must be able to quickly adapt to changing projects and priorities
● Analytical skills
● Excellent attention to detail and quality assurance capabilities
● Team-player with excellent relationship-building – expect to liase with multiple departments daily
● Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and are in charge of your output and productivity

 

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave  - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more!  Base Salary Range$167,500—$217,600 USD

 

ABOUT PELOTON:<