Product Marketing Manager, TikTok Business Center: Centralized Tools - MPO - San Jose

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.



The Product Marketing team for TikTok Business Center is part of the Product Strategy and Operations (PSO) organization. This team focuses on transforming Business Center into a unified workspace that simplifies workflows, improves analytics, and integrates tools for advertisers to manage their organic and paid campaigns.

We are seeking a Product Marketing Manager to drive product strategy and go-to-market efforts for centralized tools within TikTok Business Center. This role is essential to shaping and promoting features that improve workflows, reporting, and collaboration for advertisers, agencies, and developers.



Responsibilities:

Product Strategy and Go-to-Market Execution

- Define product positioning, value propositions, and messaging for centralized tools, including Organic Analytics, Comment Manager, Creative Library, Leads Center, and the revamped Business Center homepage.

- Drive adoption of these features by developing go-to-market strategies, targeted marketing campaigns, and sales enablement resources.

- Establish and track success metrics to evaluate product performance and adoption.

- Collaborate with developers and partners on initiatives like the App Center to expand Business Center's ecosystem.

Cross-Functional Collaboration

- Partner with Product Managers, Engineers, and Sales to align centralized tools with advertiser and agency needs, ensuring they meet market demands, improve workflow efficiency, and provide actionable insights.

- Work with design and research teams to incorporate user feedback and refine product offerings.

- Develop marketing collateral, user guides, and training materials to support adoption of centralized tools.

Market Research and Innovation

- Conduct market research to identify user needs, industry trends, and competitive opportunities.

- Lead product testing phases, including alpha and beta launches, to gather insights and drive improvements.