Associate Director, Programmatic

Business Overview 

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Addressable Activation department serve as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance & pacing of all campaigns within their assigned brands and ensures that departmental standards & process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.  

Responsibilities

• Maintain and enforce activation standards for all media launches
• Govern the QA process and guide team members through successful quality assurance
• Oversee performance optimization and troubleshooting for legacy line items that are already live
• Provide prescriptive oversight for campaign builds in DSP, with an emphasis on novel or complex builds
• Help define and implement the DSP architecture for this client's campaigns and optimization thresholds and standards
• Lead team analysis of feasibility and impact of incremental spending or budget changes
• Provide technical input and team oversight for reach/frequency, bid strategy, and platform settings for active campaigns
• Complete initial assessment of new capabilities being pitched by partners and gauge the feasibility and necessary timeline for any proposed test structures
• Develop trainings and skills development for direct reports on activation team
• Provide compliance and adoption oversight for the activation team to ensure implementation of best practices, documentation, tech, and tools

Required Skills & Experience

• Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) 

• Knowledge of technology or measurement ad tech solutions, including platforms  

• Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.  

• Intermediate to strong data analysis skills 

• Ability to collaborate with partners/colleagues across functions and/or centers of excellence 

• Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing  

• Provides technical guidance to employees, colleagues and/or clients 

• A history of team management/mentorship and a comfort with internal/external-facing communication 

Desired Skills & Experience

The following are baseline expectations for Associate Director-level conduct on this account.

• Technical direction to the team is written, specific, and actionable — associates can execute without repeated clarification
• Platform questions from team leads, direct reports or the client are answered with confidence and precision; escalate upward only when a question requires Di