Marketing Specialist, Alliances and Channel

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What you get to do in this role:   

• Plan projects that support the marketing function
• Partner with individuals and teams across field marketing and campaigns to help improve pipeline generating campaigns (email nurtures, events, account-based marketing, webinars, etc.) and providing value-added analysis to support marketing decisions
• Work with product managers to identify new marketing opportunities, prepare regular marketing activity reports and respond to questions from the sales organization
• Work with our internal marketing systems to ensure maximum efficiency, data quality, and innovation. Be a liaison into Global Marketing Ops
• Work with a core set of training/implementation materials and videos to assist with onboarding and continued education for all Marketing systems and tools including our internal CRM system, self-service reporting, Tableau dashboards, and more
• Work on a set of on-demand reporting and processes to be used by field marketing for managing lead flow and follow up with internal sales teams
  

Qualifications

To be successful in this role you have:

• 2+ years of marketing experience
• Experience in program management, lead generation or B2B Marketing
• Experience working in a metrics-driven environment, with basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies
• A passion for data and analysis, with a curiosity to get to the root of a problem and solve it
• Excellent cross-team collaboration

For positions in the Seattle metro/Kirkland areas, we offer a base pay of $85,500 - $132,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited