Senior Marketing Analyst

Senior Marketing Analyst

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

About the Role:

We are seeking a detail-oriented and data-driven Senior Marketing Analyst to join our Marketing Analytics team. You will join a dynamic cross-functional team that drives growth through multiple marketing channels including paid media, paid search, email, social, brand, SEO, ASO and more.  This role will play a critical role supporting the team with insights, analysis and recommendations that optimize new subscriber acquisition, free-to-paid conversion, customer expansion and retention. You will have the opportunity to bring your expertise in analytics and digital marketing to the team to shape, inform and optimize our marketing strategy, campaign performance, customer acquisition and engagement through measurement, testing, reporting, analytics and decision support.

You are ideal for this role if you are passionate about data, experimentation, digital marketing, outcomes-oriented, curious, and collaborative.  You will report to the Director of Marketing Analytics.

Responsibilities: 

• Analyze digital marketing growth and performance campaigns across channels, including paid media, paid search, social, email, SEO and ASO to assess performance and identify areas for improvement and optimization

• Develop and maintain dashboards and reports that track key metrics and KPI’s

• Conduct A/B tests and experiments to continually optimize and improve campaign performance including creatives, landing pages, emails, keywords and CTA’s

• Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies

• Identify opportunities to improve performance and increase marketing spend ROI and ROAS

• Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates

• Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition, adoption and retention outcomes

• Travel up to 10% of the time

Basic Qualifications:

• Bachelor's degree from an accredited, not-for-profit University or College

• A track record of commitment to prior employers.

• 7+ years hands-on experience as a marketing analyst, preferably in a Growth and/or Performance Marketing analytics role

• Deep understanding of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing

• Familiarity with web analytics (e.g., Google Analytics, Adobe Analytics) and digital attribution methodologies

• Experience with A/B testing and building experiment plans

• Deep expertise with data analysis and reporting tools, e.g. SQL, Tableau, Looker etc

• Experience with statistical analysis, bonus if you have experience with predictive analytics

• Proven ability to interpret data, identify trends, and provide actionable insights and recommendations 

• Ability to clearly and effectively communicate data-driven insights to both technical and non-technical audiences

• Excellent time and project management skills as well as motivation to succeed in a fast-paced, dynamic enviro