Senior Lifecycle Marketing & Automation Manager

Commitment to Safety

Nothing is more important to us than safeguarding the health of our customers, employees, their families, and the community at large. Effective October 8, 2021, all US employees as well as all newly hired US employees are required to receive the COVID-19 vaccination (and provide proof) unless granted an approved exemption from this policy due to a medical reason, or because of a sincerely held religious belief.

Our Mission  

At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We are committed to building a diverse and inclusive culture, and are looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

We are looking for a Senior Lifecycle Marketing & Automation Manager who will own our lifecycle programs migration, operations and retention strategy for segmentation optimization and automated journeys. This role will lead our efforts in driving LTV via personalization and behavioral automated messages across the funnel for our on demand customers and subscribers. This individual will be an experienced lifecycle strategist and builder able to cross-collaborate at a higher technical level and also contributing to a broader retention strategy.

 

Also, this role will own the end-to-end production of the cross-sell for our subscribers and churners winback strategy for both content briefing strategy and implementation. You have the unique opportunity to help us build a thoughtful lifecycle program with the help and support of a cross-organization team of experts.

 

This role will be the organizational driver of messaging channels domain expertise; and applies that expertise through platform sustainment, data capability improvements, and hands-on operational problem-solving. Additionally, this role involves direct supervision of a Lifecycle Associate, Analytics with a primary focus on mentoring and coaching to enhance strategic Lifecycle Analytics skills given the martech stack and data environment at Prose. This is a role focused on the lifecycle program retention and martech strategy at a senior level reporting to the Director of Lifecycle and MarTech.

 

This is a hybrid role based in our Williamsburg, Brooklyn headquarters. Candidates based in the New York City area can expect a base salary that ranges from $130,000 to $150,000. The base salary offered may vary depending on job-related knowledge, skills and experience.

Key Responsibilities

 

• Owning the implementation of the lifecycle programs migration to the new instance by working with email developers, technical CRM product managers, data algorithm team, data engineers and the business analytics team. Project planning, documenting and communicating technical requirements for new CRM campaigns capabilities with the goal to scale programs to optimize SLAs and speed to market including cross-functional projects. 

 

• Supporting in our existing CRM production instance to continue BAU requests until fully pivoting to the new instance and building automation journeys. Ability to balance short-term gains with long-term impact and properly utilize that knowledge to inform the long-term Lifecycle roadmap.

 

• Leading the audience strategy to expand current journeys use cases to support upsell and cross-sell and owning three areas of focus for lifecycle marketing operations: data requirements, audience performance analytics and journeys production by fully utilizing the CRM platform capabilities (Iterable knowledge is a plus). 

 

• Maximizing the capabilities of the personalization engine in the CRM platform at scale and using company data to ensure segmented campaigns that drive LTV, upsell to subscriptions, cross-sell adoption, and boost AOV and retention rate in our multi-subscriptions pro