Brand Consulting - Senior Account Executive

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. 

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

The Senior Account Executive will play a key role in one of our largest Brand Consulting clients, a financial services company. The Account Executive will work in lock-step with our internal team and client counterpart to support in concepting, managing, and executing a series of high-end hospitality events for client customers. The role includes research and brainstorming on culinary, sports, entertainment, arts, culture, and destination “money can’t buy” event concepts that will be compelling to the client and event attendees.

This position will require an extreme level of attention to detail, strong organizational habits, and a passion for event planning and hospitality. This role will require event attendance, and the ideal candidate will feel comfortable acting as a “host” at events; engaging in professional conversations with clients and guests alike, and going the extra mile to deliver a memorable experience for customers. 

Responsibilities

• Draft and deliver presentations to “sell in” event concepts to the client, including event research, planning, and initial budgeting.
• Prepare and share strong and thoughtful POV’s on best practices and recommendations for the client.
• Develop & manage detailed timelines, run of shows, inventory lists, and contact lists for each event.
• Liaise with various vendors and partners for event services (i.e., content capture, A/V, transportation, catering, gifting, etc.).
• Assist in Talent negotiations and support of client contracting process, including drafting deal memos and reviewing contracts.
• Leverage and develop a strong external network of industry contacts that can lead to event concept generation.
• Assist with sourcing, packing, and mailing customer gifts.
• Prepare marketing and communication materials for event promotion.
• Work with agency creative team to concept and produce creative materials for events (i.e., signage, collateral, social media graphics, etc.).
• Travel to event locations for location scouting and event execution (events occur nationwide, with 7 key markets, plus potential for International event attendance and planning).
• Estimate accurate budgets for event concepts, process invoices, and reconcile budgets for each event.
• Concept and draft social media communications and graphics to promote individual events and the overall program.
• Regularly research and proactively identify potential future event concepts based on pop culture and industry knowledge.
• Build relationships with outside agency partners to keep a pulse on upcoming talent opportunities that may be relevant to the program.
• Simultaneously plan, manage, and execute multiple events at different life stages at the same time.
• Create a strong rapport and relationship with key clients, becoming a trusted resource and advisor.
• Contribute to team morale and culture with a passion for work and executional excellence.
   

Requirements

• BA or BS strongly preferred.
• Typically 3-5 years of relevant experience, prior experience involving working onsite at events or in a hospitality role preferred.
• Ability to travel and be on site at events monthly, including international destinations (biannually).
• Ability to learn the client industry and CAA responsibilities.
• Ability t