US Consumer, Business Insights & Analytics Lead (VMS/Centrum)

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Consumer Insights Lead, Vitamins, Minerals & Supplements (VMS) is a strategic business partner responsible for transforming consumer, market, and performance data into actionable insights that drive category growth, innovation, and commercial decision-making. This role sits in the US Consumer & Business Insights and Analytics team, and is at the intersection of consumer understanding, analytics, and business strategy, enabling data-driven decisions across marketing, innovation, and commercial teams.

Key Responsibilities

• Lead end-to-end consumer and business insights strategy for the VMS category, shaping growth opportunities and portfolio direction.

• Translate complex consumer, market, and performance data into clear, business-driving recommendations.

• Partner closely with Marketing, Innovation, Sales, and Finance to influence brand strategy, product development, and go-to-market decisions.

• Identify emerging consumer needs, cultural shifts, and category trends to unlock future growth.

• Champion advanced analytics and digital data ecosystems, integrating traditional research with digital, social, and first-party data sources.

• Drive agile learning agendas and test-and-learn approaches to accelerate decision speed.

• Elevate insight storytelling and foster a consumer-centric culture across the organization.

• Lead and develop agency partnerships and cross-functional collaboration both with local and global internal stakeholders.

Why you?

Basic Qualifications

• BS Degree.

• 10 years of experience in Marketing, Consumer Insights, Analytics, Strategy, or related fields within CPG – ideally in healthcare, wellness, or adjacent industries.

• Strong analytical acumen combined with outstanding storytelling skills.

• Market Insights expertise with consumption data, consumer panels, etc.

• Synthesizes complex data and insights to connect the dots, crafting clear, compelling narratives that drive strategic action.

Preferred Qualifications

• Advanced Degree (Master’s or PhD).

• Strategic and business-driven mindset with demonstrated commercial impact.

• Demonstrates a forward-looking, proactive mindset, anticipating business needs and identifying opportunities before they surface.

• Agile, adaptable, and comfortable operating in fast-evolving environments and working with ambiguity.

• Deep curiosity about consumers and ability to connect human insights with business outcomes.

• Passion for digital transformation, data innovation, and modern insight tools.

• Strong ability to influence senior stakeholders and operate as a trusted advisor.

• Excels in collaborative, cross-functional environments, building strong partnerships and fostering alignment across diverse teams.

What Success Looks Like

• Insights directly influencing top leaders to drive business growth, and shape growth strategy and innovation pipelines.

• Faster, smarter decisions enabled by integrated analytics.

• Strong consumer obsession embedded in VMS business planning.

Location: This is a hybrid position based in Warren, NJ, requiring on-site presence 3 days per week.

The Salary Range for this role is $148,648 – $204,391 USD + an 18% target bonus.

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Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you a