Sr. Manager, Digital (Ecomm Merchandising & Personalization)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The ideal candidate will take initiative and present to leadership, and have an innate curiosity, a hunger to excel, and a positive attitude. You are someone who has emerged in past jobs as a natural leader and persuader of peers. The ability to be nimble and flex with the needs of the business is crucial. An emphasis will be placed on strong interpersonal skills and the ability to influence and motivate others and pivot as the needs of the business evolve. A team-oriented mindset, strong organizational skills, and meticulous attention to detail in a fast-paced environment also required.  Ability to demonstrate strong program management skills and a proven track record of flawless creative planning and execution.  

You will work cross functionally with associates within the digital and technology teams at varying seniority levels.  Additionally, you will manage a team of 1 direct report and agency partners that will be executing on the digital content.  

The Day-to-Day:

• Partner with Director of Omnichannel Customer Experience to develop a digital merchandising plan that aligns visual/communication/business goals, brand storytelling, and customer experience, providing a holistic view of marketing, ops, etc. calendars and priorities across Ecomm channels. 
• Present complete digital merch plan / recommendations to business partners and participate in plan negotiation 
• Collaborate with and oversee vendors for digital assets  
• Responsible for integrating marketing calendar/campaigns into Ecomm channels 
• Define path to purchase in customer journey    
• Lead overall Ecomm content plans  - communicate to XF stakeholders 
• Strategically manage customer content journeys to drive results against the right KPIs 
• Own/lead Omnichannel Planning meeting, ensuring we are collaborating on plans/user flows in advance and then building in creative as it is developed 
• Own Home Page content (App & web) 
• Lead categorization of products and sort order and tagging (favorite, new, etc) of products within the menu on Ecomm channels 
• Use existing Ecomm tools for optimization of merchandising 
• Act as liason for merchandising/content with brand team, tech teams, and marketing operations (partner with squad to provide input on changes impacting merchandising/sales targets) 
• Analyze merchandising effectiveness and make recommendations/decisions for adjustments 
• Manage personalization content based on models provided by CD&A (customer data & analytics) team  

Is This You?

• BA/BS  in Marketing, Business, Merchandising, or related field  
• 7+ years of experience in site merchandising 
• 2+ years minimum Strong coaching skills and proven track record of managing a team 
• Proven understanding of Merchandising/Point of Purchase practices, Ecomm/ordering platforms, and overall go-to-market strategies 
• Project management, execution, and cross functional experience required 
• Creative thinker who drives innovation AND thinks strategically 
• Ability to articulate a point of view but also know how to hold it lightly
• Ability to move projects forward in a cross functional atmosphere 
• Ability to self-prioritize based on business needs with a continuous improvement, solutions oriented mindset

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright