Senior Designer

<div class="content-intro"><p>Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.&nbsp;&nbsp;Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. &nbsp;Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.&nbsp;&nbsp;Join us and become a part of a company that is shaping the future of technology.&nbsp;&nbsp;At LG, we strive to make Life Good for Everyone.&nbsp;&nbsp;</p></div><p><strong>Role Overview</strong></p> <p>This position is an Industrial Design-based Product Designer role with a strong emphasis on research, consumer insights, trend analysis, and business context. The role is responsible for translating Voice-of-Customer (VoC), market research, trend studies, and business landscape inputs into clear product design direction and concept outcomes for North America programs.<br>Design output in this role is expected to be insight-led and strategically grounded. The designer will be responsible not only for creating concepts, but for integrating research, consumer understanding, and market realities into their work. This is not a role focused on surface aesthetics alone, and it is not a UX Product Designer role; the primary discipline is industrial design and physical product development, informed by deep insight work.<br><br><strong>Key Responsibilities</strong><br>Research-Driven Product Design<br>● &nbsp; &nbsp;Lead industrial design ideation and concept development grounded in consumer insights, VoC data, trend research, and business inputs.</p> <p>● &nbsp; &nbsp;Translate research findings into product design principles, opportunity areas, and concept direction.</p> <p>● &nbsp; &nbsp;Ensure design decisions are clearly tied to customer needs, market context, and strategic objectives—not aesthetics alone.</p> <p>&nbsp;</p> <p><strong>Consumer Insights &amp; VoC Integration</strong></p> <p><br>● &nbsp; &nbsp;Analyze VoC feedback, customer data, and usage patterns to identify unmet needs, experience gaps, and opportunity spaces.</p> <p