Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.

• Consistently ranked among SIA’s Largest Staffing Firms in America.

• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.

• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

Dallas, TX-Hybrid role, 2 days onsite

Job Summary

The Senior Marketing Project Specialist drives lead generation and business engagement through integrated B2B marketing campaigns aligned with brand and channel strategies. This role requires broad marketing expertise across digital, social, print, copywriting, and thought leadership to deliver timely, high-impact initiatives. The ideal candidate is a self-starter with an inquisitive mindset, comfortable navigating complex corporate environments and meeting with senior business partners. They should bring strong knowledge of digital marketing in the B2B space, be detail-oriented, and excel at managing multiple projects, collaborating cross-functionally, and translating brand strategy into effective marketing deliverables.

Job Responsibilities

• Lead and manage marketing initiatives from concept to completion, with guidance from the senior manager, ensuring alignment with brand strategy and business goals.

• Own timelines, deliverables, and stakeholder communications across multiple projects (2–3 large and 8–10 smaller).

• Demonstrate accountability for outcomes and follow-through on all assigned work.

• Execute across web, email, SEO/SEM, display, and social media to drive engagement and lead generation.

• Collaborate with internal and external partners to optimize campaign performance and ensure brand consistency.

• Apply critical thinking to prioritize marketing channels based on campaign goals and audience behavior.

• Analyze and report on campaign performance, including email metrics, web analytics, and lead conversion data; use insights to refine strategies and recommend improvements.

• Identify underperforming areas and propose solutions.

• Leverage digital tools such as DemandBase and Salesforce to create reports demonstrating marketing success, including lead flow and campaign metrics.

• Support development of blog articles, campaign messaging, and thought leadership content in partnership with internal teams and external contributors; ensure content aligns with brand voice and supports awareness and lead generation goals.

• Partner with sales to support conferences and event marketing, ensuring alignment with business development goals; anticipate needs and prepare materials and messaging.

• Communicate clearly and consistently with stakeholders, maintaining responsiveness and professionalism; active participation in meetings is expected (cameras-on for remote employees).

• Demonstrate a growth mindset and willingness to take initiative beyond assigned tasks.

Key Skills

• Customer Service

• Collaboration

• Experience with (or strong desire to learn) digital marketing tools such as Salesforce, Pardot, Monday.com, and ABM tools like DemandBase

• Demonstrated proficiencies for sophisticated datasets and use of Excel spreadsheets

Qualifications

Education & Years of Experience

• Bachelor's Degree plus 2-5 years of work experience OR High School Diploma/GED plus 6-9 years of work experience

Additional Experience

• Experience in Marketing, preferably in developing and implementing multi-channel digital marketing campaigns

Work Environment / P