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Influencer Manager

Publicis Groupe
New York City, United Statesfull_timeVerifiedPosted 19 Jan 2024
💰 $115,500/yr($73,500/yr$115,500/yr)

About the role

Company Description

From helping to invent the affiliate industry, to performance marketing and what comes next, we've earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling service with a personal touch.

With over 25 years of experience and 1,000+ associates across 7 different countries, CJ (formerly Commission Junction) is the most trusted and established name in performance marketing.

We specialize in cultivating partnerships between top brands and trusted publishers to help them drive revenue and grow their businesses. CJ's industry-leading solutions and services are what makes our innovative marketing technology ("martech") the platform of choice for over 3,800 global brands across all industries including retail, travel, finance, technology, and home services. As part of Publicis Groupe, our data capabilities, future-focused tech, and strategic expertise power meaningful connections so brands can reach consumers wherever they are.

We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people. Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with cutting edge solutions, strategies, and support that drive meaningful results. In an industry with much uncharted territory, our people are a trusted a steady hand.

So, what is Affiliate Marketing?

Think about the last time you bought something online. Maybe your favorite influencer shared a product that caught your eye with a coupon to help save you some cash, or perhaps you already knew what you wanted to buy, but there were so many options that you needed help from a trusted review site. However you finally made your purchase, chances are you interacted with affiliate publishers along the way—whether they influenced you, provided helpful information, or made sure you got the best price, CJ provides the performance marketing platform that connects brands with publishers to create valuable resources frequently used by shoppers such as yourself.

Here's why you'll love working here!

In addition to competitive salaries, 401K matching, wellness reimbursement programs, life insurance, comprehensive medical, dental and vision coverage, we also offer...

  • Flexible time off, no accrual necessary
  • Generous amount of paid holidays
  • Company-sponsored team building events
  • Employee Referral Program
  • Annual recognition awards
  • Flexible work arrangements
  • Parental bonding leave
  • Back-up child/elder care
  • Employee discount program
  • International SOS program
  • Business Resource Groups- these employee-led groups join together around common interests, backgrounds, or demographic factors to help build an engaging, inclusive work environment for all.

… just to name a few of our great perks!

Job Description

Influencer Managers play a key role in support of CJI's influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. IMs will own and maintain influencer relationships, using best practices to optimize campaigns investment and performance.

Do these things interest you? You will:

  • Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
  • Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
  • Participate in building and presenting strategy presentations and post-campaign insights.
  • Own influencer casting for each campaign; discovery, negotiation and media planning while maximizing campaign budgets and performance
  • Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
  • Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
  • Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
  • Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
  • Accountable for hitting campaign KPIs and goals -- Reporting, recapping and post campaign analysis with support from Analyst
  • Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, execute partnership agreements
  • Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

Qualific

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Company

Publicis Groupe

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