Design Director, Beverages

Overview

Who we’re looking for?

 

The Design Director for Pepsico Beverages United Statues (PBUS) Divisions is a creative & strategic leader responsible for the management and execution of comprehensive design strategy, brand, comms, retail/commercial marketing design, and graphic design projects within the PBUS Divisions portfolio. Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, lead and develop talent and team capabilities. This person will drive ideas from ideation to execution strategic design thinking and brand solutions - directly executing with internal and external partners and agencies.

 

The main objective of this role is to execute PBUS Division-centric brand design projects, strategies, and innovations across the PBUS portfolio. This means planning, organizing, and implementing consistent design principles, and production processes to ensure that the design, strategy and production guardrails and timelines are met.

Responsibilities

• Leadership of Creative & Division Design Responsible for inspiring, developing, and leading Senior Design Managers in each of the 4 Divisions in the US, thru primarily virtual means.
• Supervising all work completed by the Division design teams and agencies. Monitor results of team efforts and propose actions for the future capability growth and development.

Brand & Retail Design Development:

• Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Chief Design Officer, the VP of Global Beverage Design, VP of PBUS Design, and the other design leaders - cutting across brand, product, packaging, marketing equipment, and advertising.
• Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.
• Participates in research activities and effectively translates customer needs into actionable design concepts, strategic requirements. Execute those requirements into design solutions.
• Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases.
• Ensure thorough consideration of all project variables and that the final solution will perform as planned.

Strategy, Design, and Innovation:

• Creates holistic elevated experiences that create brand love and loyalty.
• Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions.
• Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion.
• Particularly around brand strategy, retail marketing, social media, and brand experiences.
• Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda. Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements.

Design Project Management:

• Responsible for partnering across disciplines within PepsiCo and external partners to ensure design assets are developed and delivered with quality, value, and on-time.
• Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.

Supporting the PepsiCo Design Organization in US Divisions:

• Partners regularly with the PBUS Design, R&D, and marketing teams.
• Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work.

External Design Network:

• Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Compensation and Benefits:

• The expected compensation range for this position is between $125,900 - $249,900.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to