EVP, Lead to Cash

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking an exceptional and transformative Executive Vice President of Lead to Cash to architect, lead and drive the next generation global operations strategy.  This executive role will define and optimize our end-to-end revenue ecosystem as an industry leader operating at the intersection of AI, automation, and digital commerce transformation across the Agentic Enterprise. This role will oversee a large global revenue operations organization while serving as a strategic partner to executive leadership in accelerating Salesforce's growth trajectory in the market.

As the EVP of Lead to Cash, this position will serve as advisor to the senior leadership team and Board of Directors to ensure consistency, scalability and proactive insights into revenue operations across all customer segments, from SMB and Commercial to Enterprise accounts.  The leader will lead a world-class global team, modernizing revenue operations grounded in an AI-driven, customer-centric business model while driving annual recurring revenue.  This role will have the opportunity to lead the end-to-end revenue operations for the world's leading CRM platform with direct partnership with the Chief Revenue Officer (CRO), CEO, and executive leadership team and a key role in shaping Salesforce's growth trajectory and modern revenue operations through AI and digital transformation.

Key Responsibilities

Strategic Leadership & Organizational Excellence

• Lead and inspire a global Lead to Cash organization across multiple regions and business groups.

• Develop and execute comprehensive revenue operations strategy aligned to growth objectives and scaled solutions.

• Foster a culture of operational excellence, innovation and data-driven decision making within the revenue operations organization.

• Integrate L2C with partner-led channels (channel partners, resellers) and external marketplaces

• Partner closely with the CRO, CEO and executive leadership team to craft compelling revenue growth narratives across the tech sector.

Revenue Operations Excellence & End-to-End Expertise

Demonstrate industry-leading expertise across the complete Lead to Cash ecosystem:

• Lead Generation, Qualification and Conversation Optimization

• Sales Process Engineering and Deal Acceleration

• Revenue Analytics, Forecasting and Performance Management, drive integrated processes that maximize conversation rates, accelerate deal velocity and optimize customer value.

• Lead strategic deployment of Salesforce’s own platform capabilities to showcase revenue operations excellence.

Technology & AI Driven Revenue Innovation

• Oversee a comprehensive revenue technology stack including CRM, CPQ, billing, analytics, and AI-powered automation platforms.

• AI and automation initiatives that enhance revenue predictability and operation efficiency.

• Establishing and enforcing enterprise-wide data governance across the revenue tech stack (CRM, CPQ, ERP) to ensure a single source of truth for all financial and customer metrics.

• Cultivate advanced analytics and AI capabilities to provide strategic insights on revenue performance and market opportunities.

• Drive the development of next-generation revenue operations capabilities, aligned to industry standards and benchmark for the future state of the Agentic Enterprise. 

Cross-functional Partnership & Market Leadership

• Collaborate with Sales, Marketing, Customer Success, Finance, Legal and Product teams on integrated