Senior Media Planner
Leap GroupAbout the role
๐ธ Why Join Our Team?
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When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail๐)
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We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:
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๐ป Remote work
๐ป Autonomy and flexibility
๐ Unlimited PTO and Summer Fridays
๐ฃ Paid maternity and paternity leave
๐ง Company-paid access to coaching and therapy
๐ธ 401k plan with match and 1:1 access to investment advisor
๐ฉบ Health, dental, vision, and ancillary benefits
๐ Professional development opportunities
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๐ Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
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We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
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We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.
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๐ง Accommodation Requests
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Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please include your accommodate request in the corresponding application question.
๐ Where is This Role?
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While we service clients nationally and internationally, Leap Group has a footprint in the Midwest, with offices in:
๐ Louisville, KY
๐ Cincinnati, OH
๐ Indianapolis, IN
๐ Chicago, IL
Our roles are typically open to remote candidates located and authorized to work in the U.S. However, this role will give strong priority to candidates located in Louisville or Indianapolis. We've found the ability to seamlessly collaborate in-person when needed is very valuable to the nature of our work.
๐ป Check Us Out
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To learn more about our agencies and work, visit www.leapgroupnetwork.com
๐ Who is the Senior Media Planner?
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The Sr. Media Planner is responsible for developing strategic media plans to achieve client objectives. This includes evaluating channel performance, audience research, and creative assets to identify the appropriate media mix, targeting tactics, and budget allocation for upcoming campaigns.
This role works closely with account and project teams to ensure all media plans align with client expectations and collaborates with media buyers to implement campaigns upon approval and analyze campaign performance once complete.
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In this role, you can expect to:
- Lead clientโs overall media planning process and ensure campaigns across business areas and channels are effective.
- Develops media plans for campaigns which includes identifying and recommending the appropriate media mix, targeting tactics, and budget allocation across social media networks, including Meta, LinkedIn, and Twitter.
- Make recommendations for alternative media channels to reac
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