Jobs and Careers

Promotional Marketing Specialist, Commercial Operations

QIAGEN

Germantown, United Statesfull_timeVerifiedPosted 29 Jun 2026

💰 $80,000/yr($70,000/yr – $80,000/yr)

About the role

Overview 

At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.

We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams.

We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, values diversity and wants to make a tangible difference in people's lives, then QIAGEN is the place for you.

At QIAGEN, every day is an opportunity to make a real-life impact.

Join us, grow with us, and together, let's shape the future of biological discovery.

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About the opportunity

We are seeking a Promotional Marketing Specialist, based in Germantown (GTN), Maryland or remote, to play a pivotal role in driving growth and demand for the Life Sciences portfolio, with a strategic focus on developing and executing promotional activities each quarter to drive strategic revenue initiatives within North America market.

The Promotion and Pricing Marketing Specialist is responsible for developing, executing, and optimizing promotional and pricing strategies that drive customer acquisition, retention, competitive displacement, and revenue growth. This role owns the full lifecycle of promotional programs — from strategic concept and pricing structure through execution, measurement, and post-mortem analysis — ensuring promotions are commercially sound, competitively differentiated, and aligned with broader business and brand objectives.

Key Responsibilities:

Promotional Strategy & Development - Develop and execute promotional activities through the region

Design and develop promotional campaigns (discounts, bundles, giveaways, limited-time offers, loyalty incentives, etc.) aligned with quarterly and annual revenue goals.
Build a promotional calendar that balances always-on offers with high-impact seasonal, competitive, and launch-driven campaigns.
Translate business objectives (growth, retention, share gain, recovery) into specific, executable promotional mechanics.

Pricing for Promotions

Develop pricing structures and discount architecture for promotional offers, ensuring margin impact is modeled and approved before launch.
Conduct price elasticity and offer-value analysis to determine optimal discount depth, duration, and eligibility.
Partner with Finance/Revenue teams to forecast and track the P&L impact of promotional pricing decisions.

Execution & Operations

Own end-to-end execution of promotions: briefing creative/content teams, coordinating with eCommerce/POS/CRM teams on offer setup, and ensuring accurate, on-time launch.
Manage promo codes, redemption rules, eligibility logic, and expiration/governance to prevent abuse or margin leakage.
Coordinate cross-functionally with Sales, Finance, Legal, Product, and Customer Service to ensure smooth rollout.

Analysis & Optimization

Track and report on promotional performance (redemption rates, incremental revenue, margin impact, customer acquisition cost, switch/win-back rates).
Run A/B tests on offer mechanics, pricing tiers, and messaging to continuously improve performance.
Deliver post-campaign analyses and recommendations to leadership, including lessons learned and next-best-action recommendations.

Be the voice of the region to global colleagues and within QIAGEN

Provide feedback to global marketing and product teams on NA regional market dynamics, funding changes, macroeconomic, microeconomic, etc
Ensure the voice and needs of the North America customer is incorporated into annal planning.

Work with Global Pricing and Marketing