Director - Paid Search Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Director, US Consumer Performance Marketing Analytics 

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing Analytics & Investment Services team (MA&IS) delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

Director, US Consumer Performance Marketing Analytics as part of MA&IS team will be responsible for driving profitable acquisition growth through innovative targeting solutions, strong test and learn approach and robust measurement. The incumbent will lead personalization strategy, and work in partnership with stakeholders across the enterprise, to further acquisition use cases that deliver value to the business, with superior customer experience.

This role is uniquely positioned to leverage a variety of skills including strategy, digital marketing, data insights, testing, and partner collaboration. Building and leveraging strong relationships across Marketing, EDDS, Product, Analytics, Finance, and other teams is essential. The ideal candidate is a results-oriented individual who has demonstrated sound leadership skills, analytical thinking, and the ability to learn new things quickly given dynamic digital landscape.

Key Responsibilities: 

•  Drive expertise in Audience segmentation and Custom targeting leveraging Amex & Partner data assets.
•  Optimize performance, drive efficient growth through developing personalized acquisition incentive, bidding strategies for various prospect segments.
•  Creating world class analytical solutions in MarTech space and developing future-proof identity solution for performance marketing use-cases.
•  Develop and foster cross functional relationships with partners across American Express to ensure project prioritization and implementation.
•  Drive best in class customer experience, along with maximizing value from acquisitions.
•  Analyzing performance of current initiatives, share findings and solutions.
•  Stay current on digital landscape changes and competitive trends.
•  Manage a team of highly motivated individuals responsible for targeting consumers through Paid Search channel.
•  Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.