Sr. Director, Media Analytics

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

This critical leadership role is embedded in the NBCU Media Group Decision Sciences team and partners closely with a large team of strategic and data-focused media analytics professionals, other advanced analytics teams, and marketing leadership. The role supports all media aspects of the NBCU Media Group, including Peacock and Linear channels. Primary focus is developing insights into paid media performance, via techniques such as MMM and MTA, and transforming those insights into growth-maximizing decisions. 

Responsibilities:

• Lead media measurement strategy and evolve advanced, integrated media measurement models to guide decision-making, including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)
• Drive high quality insights, optimization, and adoption for NBC and Peacock media, with special focus on Performance Media (Social/Digital)
• Develop media optimization strategies formed through analytics, working with a team to implement annual, quarterly, monthly, and weekly success
• Cultivate strong working relationships with leadership of NBCU Media Group, agency partners and analytics vendors
• Take ownership of projects and analyses from conception through execution, presentation, and follow-through, collaborating with relevant partners
• Develop self-serve dashboards to enable curated access and evangelize data democratization throughout the organization
• Supervise and develop a team of analytics professionals who combine technical skills with strong communication and business acumen
• Partner with Data Science team to guide predictive modeling efforts including customer lifetime value, content and audience modeling, and multi-technique calibration (e.g. MMM x Experimentation)
• Be a culture lead, driving strong work ethic, relationship-building, and a collaborative environment

Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics or other relevant quantitative fields
• 10+ years of analytical experience with large data sets and analytical tools
• 5+ years of MMM management, including data, modeling, insights, and optimization
• Fluent in SQL and Excel, and proficient in using at least one of the following programming languages for data analysis: R or Python
• Knowledge of Tableau or equivalent data visualization tools
• Knowledge of big data infrastructure and data science techniques
• Experience or deep familiarity of MTA – data, methods, and use
• Experience and knowledge of biddable digital platforms (data and relationship