Vice President Group Director, Connections Strategy (CRM)

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people. 

To further accelerate this ambition, we are looking for an outstanding Vice President Group Director, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how pharmaceutical brands connect to people in a digital world

Job Responsibilities:  

As VP/Group Director, Connections Strategy focusing on CRM, your comprehensive media and marketing expertise will be essential to providing strategic thought leadership on key client engagements in the pharmaceutical industry

Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity and is powered by macro and micro insights

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

• Leading the analysis on how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights
• Leading the development of strategy that informs when, where and how a brand should connect; orchestrating efforts across CRM channels 
• Championing the use of data; partnering with data-scientists to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
• Inspiring and reimagining the activation of data-driven (0P, 1P,3P) insights and maximize the use of marketing technology to activate contact strategies that meet and anticipate customer needs
• Evaluating CRM maturity and opportunities for improving lifetime value
• Envisioning the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
• Crafting stories based on the motivation behind customer behaviors to reveal what is the value exchange for establishing a direct relationship between the brand and its customers and be able to deliver on that promise  
• Partnering with cross- capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals 
• Setting direction for the evolution and ongoing management of a connections’ toolkit – a consistent approach to connections strategy outputs 
• Leading senior-level client workshops, from crafting a client’s strategic vision to defining strategic frameworks, to building a prioritized set of customer experiences
• Building senior-level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
• Supporting business development efforts and delivering high-quality and compelling recommendations
• Managing the development of the team; inspiring and leading direct reports and extended partner, and guiding the quality of agency output and its impact

Qualifications

This pivotal role requires a depth of expertise (12-14 years; 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means you are:

• A digital media-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise wi