B2B Product Marketing Manager - AI (F/M/X)

Company Description

Our belief is that eCommerce revenue is driven by qualitative relationships with shoppers. iAdvize is the only company to build genuine 1:1 relationships at scale in today’s increasingly digital world. 

Our unique conversational platform connects online shoppers to a smart mix of in-store associates, on-demand brand power users, in-house agents and AI chatbots through 1:1 messaging.

"Making brands conversational" is at the heart of our mission.

A leading player in Europe (over 2,000 customers), iAdvize opened the US market 4 years ago after receiving $38M in funding. The US entity is in a hypergrowth stage fueled by multi-million dollar partnerships with major brands like Samsung.

Job Description

What’s the opportunity?

Reporting to our VP Product Marketing, you will drive go-to-market strategies for iAdvize B2B software offerings, develop product portfolio global demonstrability, and contribute to the strengthening of our value proposition & awareness on our EMEA and US markets. You will also play a strategic role in navigating the emerging landscape of generative AI and its impact on our positioning, our messaging and our competitive landscape.

By embracing the strategic role of generative AI in the conversational sphere, you will have the opportunity to shape our product strategy, differentiate our offerings, and lead our go-to-market execution in an evolving market.

In this highly cross-functional role, you will collaborate with a wide range of stakeholders from our European and US offices (Product, Sales, Marketing, Sales Enablement, Customer Success…) to drive awareness & adoption of our products and contribute to client-facing teams enablement.

What will be my mission?

• Increase our understanding of the market, which includes knowing the target audience, understanding their needs and wants, having a clear point-of-view of what will catch and keep their attention, and sharing that understanding with product and sales colleagues.
• Increase sales enablement about iAdvize offering by producing customer-facing collaterals, developing competitive awareness, value & positioning justification and contributing to sales & CS enablement through impactful narratives & value proposition
• Define and execute product Go-to-Market strategy for a range of iAdvize products, aligning with cross-functional teams (product, marketing, sales, CS…) to achieve smooth and impactful product launches
  • Articulate positioning and define packaging/pricing for new products with our VP Product Marketing
  • Coordinate product go-to-market actions before and after launch
  • Help identify, develop, and evangelize customer stories, working together with marketing and account teams
  • Follow-up GTM performance to nurture strategy
• Manage and Improve Products demonstration portfolio
  • Ensure our client-facing teams get effective tools and content to demonstrate iAdvize platform products (demo environments, demo scripts, videos…) by teaming up with Product team
  • Create demonstration use cases / scripts for major products while ensuring perfect alignment with positioning and buyer personas
  • Document and share these capacities with client-facing teams

Develop the messaging, positioning and value proposition of iAdvize’s products by understanding customer needs and uncovering key differentiators, with a huge focus on Generative AI

Qualifications

• 2+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in customer experience space
• Strong understanding of the North American market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.
• Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenges
• Robust analytical skills — You are used to analyzing data / facts, in or