Product Manager – Salesforce Marketing Cloud

Overview

Purpose:

The Product Management team is tasked with articulation of the vision and leading the execution and implementation of PepsiCo’s next generation global Consumer Digital platforms. The scope encompasses the Consumer Strategy & Transformation agenda, enabling all road mapped initiatives for the Consumer capability, and is intended to manifest as components of  Salesforce and Digital platforms which enable marketing business functions at Global scale.

 

The Product Manager will be a critical member of the global DTC Personalization at Scale (P@S) initiative.  They own business solutioning and will work cross functionally with process, adoption, and strategy teams to deliver P@S capabilities for local markets leveraging the Salesforce platform.  The Product Manager will have to adapt to the dynamic needs of the business and ensure P@S’s key platform (aka Salesforce) is positioned to drive optimal business value.  This includes balancing the development of a global product vs. local market needs.  This role will focus on driving the P@S Product agenda across existing lead markets as well as deploying solutions to new priority markets. 

 

The Product Manager will be the primary interface for day-to-day interaction between the Consumer Platforms Capability team and the cross-functional DTC leadership team on business capabilities/use cases (Services Design, Solution Architecture, D&AI:CDP, WSP, Quality Assurance, and Transformation partners). As an integral part of our product management team, this role will be focused on developing product roadmaps, writing user stories, maintaining the ADO tasks, backlog, and authoring and owning product requirements for Salesforce Marketing products.

 

Given the complexities of developing global products, and the priority placed on it by the business, this role will require a high degree of adroitness navigating and assessing markets of all sizes and crafting solutions that are scalable – all while keeping the projects on track. As the Global Product Manager, you will contribute to developing the strategy for PepsiCo’s global consumer technology products, liaising with our internal stakeholders to gather product requirements, codify use cases, and track progress towards the roadmap.

 

You will be the expert on PepsiCo’s global consumer platform products and be intimate with the logistics of building the solutions. The ideal candidate will combine skills and experience in consumer products, product management and project management to execute this role successfully.

Responsibilities

Digital Product Management

• Lead the definition and execution of global consumer platform products that support PepsiCo’s business priorities
• Translate business needs into clear, actionable product requirements and user stories
• Partner closely with the development team to ensure the build aligns with requirements, meets acceptance criteria, and balances local market needs with global product strategy
• Contribute to product roadmap definition by collaborating across development, design, and business functions
• Serve as the subject matter expert for the assigned digital product(s), ensuring business context is clearly understood across teams
• Provide regular updates to transformation and market stakeholders, representing roadmap progress and upcoming release

Product Lifecycle Ownership

• Own the full product lifecycle—from ideation and development through to release and iteration
• Manage escalations from identification to resolution in partnership with engineering and business teams
• Use feedback, data, and analytics to drive product improvements and ongoing value delivery
• Build and maintain strong relationships with global and market-level stakeholders to ensure adoption and alignment 

Project Management

• Use Azure DevOps (ADO) to manage and communicate progress across features, epics, and releases
• Identify and manage delivery risks, blockers, and cross-team dependencies
• Facilitate discussions with cross-functional teams to define business use cases and align on priorities
• Support development of compelling business cases and present key updates and recommendations to senior stakeholders

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.