Director, Guest Lifecycle

 

Create Your Experience of a Lifetime!

 

Come work and play in the mountains!  Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

 

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons 
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan 
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
   

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators, and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Job Summary

Vail Resorts is seeking a data-driven, strategic, and collaborative leader to join our team as the Director of Guest Lifecycle. This role represents an exciting opportunity to help advance our efforts to elevate the guest experience through data and cross-functional partnership. Reporting to the Sr. Director of Guest Lifecycle & Ancillary Analytics, this role will lead the development and execution of strategies that optimize the guest journey - driving meaningful guest engagement, increasing lifetime value, and informing a scalable, insight-driven marketing approach. The Director will partner with teams across marketing, analytics, guest research, data science, digital product, priority lines of business, IT, finance, and HR to unlock guest insights, deliver more personalized experiences, and support enterprise growth. This role requires a unique blend of strategic thinking, analytical rigor, operational leadership, and cross-functional influence.

 

This is a high-impact and high-visibility opportunity to transform the guest journey, influence key business outcomes, and shape the future of marketing at Vail Resorts.

 

Job Specifications:

• Starting Wage: $151,000 - $192,000 + annual bonus + equity
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Schedule Availability: Weekends and Holidays.
• Housing Availability: No

 

Job Responsibilities:

 

Guest Lifecycle Strategy & Operating Model Development

• Develop a multi-year roadmap to enhance the guest experience by leveraging insights, guest lifecycle frameworks, relevant best practices, and alignment with broader enterprise strategies
• Conduct gap analyses across strategies, data, processes, organizational structure, and ways of working to identify capabilities required for effective lifecycle marketing and personalization at scale (including support on evaluation of relevant technology and tools)
• Support change leadership across teams, ensuring adoption of guest-centric principles and operationalization of new processes
• Align operating model development efforts to Vail Resorts’ br