Principal Omnichannel Programs Manager, Direct-to-Patient

Additional Location(s): US-MN-Minnetonka; US-MA-Marlborough; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role:

 

Boston Scientific (BSC) Urology Marketing is seeking a passionate, consumer-obsessed marketer to envision, build and lead omnichannel programs and experiences for patients considering or navigating treatment for Urologic conditions.

 

The Principal Omnichannel Programs Manager must have a deep understanding of designing, developing and executing customer-centric omnichannel programs and possess the ability to apply this experience in creative ways that support BSC Urology’s commercial objectives across the portfolio.

 

This marketer must translate a wide range of customer insights—ethnographic, demographic, psychographic, behavioral and topic-specific—into integrated, actionable experiences that increase awareness, inform and educate, drive engagement and product preference, and ultimately lead to appropriate product/therapy requests in partnership with their providers. Their knowledge of consumers and patients, coupled with knowledge of building successful, integrated, seamless, personalized experiences will uniquely position them as a resident expert whose counsel will be sought to advise other go-to-market planning efforts.

 

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

 

Relocation Assistance:

Relocation assistance is not available for this position at this time.

 

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

 

 

 

Your responsibilities will include:

• Understand mindset/behavior of consumers, patients, providers, and payers, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies and programs.
• Leverage available and/or initiate new data collection and market research programs to analyze and apply the customer data in plan development efforts. Obtain and apply immersive knowledge of the customer and end user.
• Formulate and execute annual and long-range consumer marketing plans and programs; collaborate with leadership to set direction to achieve overall objectives.
• Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of such programs; track results including identification and monitoring of key metrics.
• Oversee target audience programming, ensuring cross-functional partners deliver effectively and goals are met. Create a collaborative environment that encourages early problem-solving and proactively escalate and resolve issues with the right stakeholders.
• Keep abreast of industry standards and trends as related to responsibilities and communicate information to the organization
  • Position self as an expert in healthcare consumers and patient-facing marketing strategies and execution, playing a thought-leadership role by sharing customer knowledge and best practices with both internal and external teams
  • Effectively communicate and recommend fresh innovative and relevant ideas/plans to business partners and gain alignment

• Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines and logistics. Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution.
• Contribute to leading, guiding and driving authentic omnichannel experiences. Function as an influencer who is a confident f