Sr. Director – Global IP, Trademarks and Brand Management

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

 

Come join an award winning Global Intellectual Property legal team! Reporting to our Legal Senior Director – Global Intellectual Property, you will have the critical role of serving PepsiCo’s marketing organization, primarily with respect to our beverage brands, including proactive IP counseling, conducting a high volume of trademark clearance searches and giving opinions on trademark availability, supervision of trademark protection and registration, overseeing formal (courts/PTOs) and informal trademark disputes, advising on copyrights, publicity rights, digital and social media issues, and unfair competition. In addition to these IP proficiencies, you will support licensing, import/export issues, conducting IP due diligence, and working with other PepsiCo functions (e.g. tax) in support of PepsiCo’s IP.

 

This is a hybrid role located in our Purchase, NY office

Responsibilities

• Counseling various stakeholders across the organization on all aspects of PepsiCo’s trademark portfolio
• Hands-on interaction with, and counseling to, marketing teams in the areas of IP risks and opportunities
• Planning and execution of strategies for domestic and international trademark (and related rights) protection
• Supporting/conducting IP assessments of business risks that includes conducting and analyzing trademark clearance searches, advising on trademark availability and clearing trademarks, and analyzing infringements and other IP conflicts, especially related to trademarks
• Active involvement in domestic trademark prosecution and protection and supervision of international trademark prosecution and protection by outside foreign trademark counsel
• Reviewing packaging, websites, advertising copy and evidence of use, and liaise with business partners
• Support of trademark components of licensing, sponsorships and M&A matters
• Liaising with PepsiCo’s functional and sector regional attorneys to insure coordinated support
• Managing outbound and inbound trademark and copyright enforcement actions

Compensation and Benefits:

• The expected compensation range for this position is between $146,100 - $289,900
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
• Bonus based on performance and eligibility target payout is 30% of annual salary paid out annually and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period
• Long term incentive equity may be awarded based on eligibility and performance
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

 

Qualifications

Minimum Qualifications:

• JD degree from an accredited U.S. law school or international equivalent, and a member of at least one state bar
• 7+ years of experience in the field of trademarks and an in-depth knowledge of U.S. and international trademark laws
• Experience in managing a large trademark portfolio, including trademark clearance, prosecution and enforcement, as well as drafting and negotiating contracts, , e.g. licensing, consent, co-existence, settlement, etc.
• This position is limited to persons with indefinite right to work in the United States