Demand Generation Manager - French Market

<p>At Kantox, we are looking for a Demand Generation Manager (French-speaking) to join our amazing Demand Generation Team and hold an important role in the organization 🚀</p><p></p><p>We are seeking a dynamic and results-driven marketing professional to lead our efforts in one of Kantox's key markets, France, while also exploring new international opportunities.</p><p></p><p><strong>About the team</strong></p><p>The demand generation team has the mission to create awareness and demand for Kantox’s currency management automation software. We do so by putting creative programs in place in order to deliver leads that convert into pipeline and revenue. </p><p></p><p><strong>Meet the team</strong></p><ul> <li>Ludovic Pivetal, Head of Marketing  </li> <li>Maïlys Reslinger, Demand Generation Team Manager</li> <li>Veronica Giron, Demand Generation Manager </li> <li>Melanie Ma, Demand Generation Manager </li> <li>Silvia Marangoni, Demand Generation Manager</li> </ul><p></p><p></p><p></p><p><strong>Your mission within Kantox</strong></p><p>The Demand Generation Manager will help the company scale by building a high performing lead-gen machine generating qualitative leads, pipeline and revenue in the French and other international markets.</p><p></p><p>You will build a local Demand Generation strategy and execute programs (SEO, SEM, retargeting, social, content creation, events, webinars, account-based marketing etc.) - with a mandate to drive quality leads that convert to revenue, and to continually optimise our marketing funnel. You will demonstrate the ability to own programs from ideation to execution.</p><p>You will report to the Demand Generation Team Manager and: </p><ul> <li>Act as a consultant convincing your internal audience of the relevancy of your program </li> <li>Ensure that your proposal is realistic and aligned with the defined Demand Gen KPIs</li> <li>With a growth mindset, you will be able to conceptualise new ideas, formulate strategies and execute new initiatives that drive demand generation.</li> <li>Develop and define the overall marketing approach and specific programs adapted to the dedicated market and /or segment that you have been assigned to and  ensure alignment with business objectives.</li> <li>Actively engaged with Sales in understanding business priorities, aligning them with marketing efforts, and being accountable for results.</li> <li>In addition to driving new Demand, you will optimise our existing marketing automation and nurturing processes through email, content and social channels.</li> <li>From a reporting standpoint, you will establish closed-loop analytics to understand how our demand generation activity turns into customers, and continually refine our process to convert customers. </li> <li>You will be measuring and benchmarking key marketing metrics including (but not only) number of new leads, opps (units and value), revenue (units and value) ratio of conversion, ROI per campaign. You will build campaign KPI dashboards and communicate on a regular basis with the commercial team</li> <li>Collaborate with Market intelligence Analysts and the sales team to define and have segmentation created and to assess if new market opportunities could be tackled</li> <li>Define the best channels for the programs matching the customer/ prospect behaviours and work with the  different teams to implement the defined campaigns</li> <li>Work with copywriters, designers, commercial enablement and sales Teams to define relevant topics/story flaws to address to your targeted audience. You will look for consensus and validate your approach. </li> <li>Leverage your global Demand Generation budget as a strategic asset to reach your targeted KPIs. You will manage costs and invoices with high diligence and accuracy. You will communicate with clarity with the relevant stakeholders in due time respecting the company guidelines.</li> </ul><p></p><p><strong>Who you are</strong></p><p></p><ul> <li>Native French speaker </li> <li>3+ years of B2B demand generation experience in SaaS leveraging inbound and outbound channels</li> <li>You’ve successfully developed strategies on the French market which has positively impacted the revenue generated by the commercial Team </li> <li>You feel comfortable measuring your success through quantitative metrics and KPIs. </li> <li>You have a strong business acumen, going beyond Marketing competences</li> <li>Extensive experience in the development and implementation of online and offline integrated programs: execution of email marketing, social advertising, content syndication, SEM, and paid digital, events organisation…</li> <li>Strong Analytics and reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details Experience within the financial services industry is a plus</li> <li>Strong interpersonal skills</li> <li>Experience working closely with Content &amp; design teams</li> <li>Experience partnering wi