Digital Marketing Manager

Digital Marketing Manager

The Insurance Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels - SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc. to attract, engage and acquire customers.  

 

The ideal candidate will: 

• Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion. 

• Have a thorough understanding of how to optimize different paid marketing channels. 

• Be an effective communicator that can simplify marketing KPIs / Jargon and tie to business objectives. 

• Have a creative eye and experience developing and executing campaigns.  

• Be curious / go getter, continually looking for new opportunities to improve our marketing efforts. 

• Have experience effectively managing a team of direct reports 

 

Job Duties 

• Develop, implement, and evaluate programmatic advertising, search engine marketing, paid social media advertising, broadcast TV and Direct Mail to increase brand awareness, generate leads, and sales. 

• Oversee budget development and monitoring. Evaluate and recommend programs to increase the profitability of the online channel. 

• Analyzes results of projects and campaigns, making recommendations to optimize and improve performance. Perform other duties and responsibilities as assigned or required. 

• Works closely with internal departments-such as product management, sales, research, big data, IT, ebiz and outside advertising agencies and vendors to execute programs. Recommends marketing programs and provides creative and strategic direction to agencies. Participates in cross-functional project teams to drive projects. 

• Investigates emerging interactive media and provides recommendations for potential projects. Identifies opportunities for new, innovative programs and interfaces with executive management and other key managers as needed to champion new ideas. 

• Ensures design and content meet brand and legal standards, adhering to best practices in usability. Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested. 

• Supports the Head of Acquisition Marketing in planning and strategy development. 

• Makes decisions daily that impact marketing strategies, priorities and budgets. The employee must make decisions that support the business strategy, reporting into the Group Manager of Acquisition Marketing.  

 
Qualifications 

• Bachelors Marketing Preferred 

• 10+ years Digital marketing Required  

• 3-5