Expert Sales Force Effectiveness Manager France & Benelux (M/F)

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

We are currently hiring an Expert Field Force Effectiveness Manager (M/F).

This is a 6 months temporary contract

This role will report to the NE Expert Marketing Lead and requires skilled interaction and planning across multiple stakeholders. The role is designed to influence and build capabilities for expert-only field force team members and the broader expert organization for France and Benelux. Proficiency in French is essential.

The Expert Field Force Effectiveness (EFFE) Manager is a role that combines end-to-end expert field force effectiveness and expert field force capability building so that we can create the best-in-class expert field force of the future in France and Benelux.

The role is to maximize the performance and potential of our reps and managers, to increase reach, engagement, and recommendations of Experts through a multichannel strategy.

The role will ensure to:

• Drive expert field force effectiveness in their respective markets, supported by a robust Segmentation & Targeting approach, and build a high-performing team to grow expert recommendation and penetration for priority Haleon brands and categories.

• Help develop and improve tools (CRM) and processes to manage and monitor performance, such as Power BI reports, to generate insights, and work with markets to act for improvement.

• Contribute to our Northern Europe community of practice to provide best practices from its markets and stimulate synergies between markets.

• Develop expert field force capabilities and embed the POWER framework, focusing on science, systems, tools, and commercial capabilities in partnership with the BU expert content lead.

• Deploy the 7 principles and tools of the Expert Field Force of the Future with a clear roadmap per market, in partnership with local Expert Teams and tech business partners.

• Manage the Sales Incentive Plan by market.

Key Responsibilities:  

• Enhance the execution of expert Field Force strategies through improved insights and analytics.

• Manage Multichannel Expert Activation analytics, tracking performance and program implementation in collaboration with the local Expert Field Force Manager and LOC Expert lead.

• Utilize the Northern Europe Power BI dashboard to monitor expert field force productivity, track Sales Incentive Plan (SIP) performance, and oversee Multichannel activations for LOC, in partnership with the BI & Data Analytics team and local Expert Sales Lead.

• Monitor the impact of expert initiatives through aligned metrics for effectiveness and efficiency, ensuring benchmarking and consistency across NE markets, in coordination with the Expert Marketing BU Lead and colleagues.

• Conduct regular analyses of expert field force productivity, providing insights on channel efficiency or effectiveness gaps, and collaborate with LOCs to implement corrective actions.

• Collaborate with the LOC Expert Sales Lead to identify and support potential initiatives requiring above-market support and resources.

• Facilitate the implementation of any enhancements to the Veeva system and offer assistance to LOCs on Veeva processes.

• Co-lead the expert field force community of practice, fostering the identification and sharing of best practices while promoting synergies between markets.

Unlock potential of strategic initiatives:

• Develop and lead the deployment of the Northern Europe (NE) expert field force capability strategy at the local level, ensuring alignment with the global expert program.

• Embed the POWER development framework and My Skills competency assessment, identifying training and development needs, and integrating global or BU capab