Senior Manager, Walmart Retail Media

Position Summary

Key Responsibilities

Lead Walmart Retail Media Strategy

• Own end-to-end Walmart retail media strategy across Sponsored Search, Display Self-Service (DSS), Social Commerce, Influencer, and emerging Walmart Connect capabilities.
• Develop annual, quarterly, and event-specific media plans aligned to business objectives, retailer priorities, product launches, and seasonal opportunities.
• Identify opportunities to drive incremental growth, improve category share, and maximize return on media investment.

Drive Business Performance

• Manage and optimize a multimillion-dollar Walmart retail media budget across multiple business units.
• Establish performance goals and measurement frameworks tied to sales, market share, traffic, conversion, ROAS, new-to-brand acquisition, and omnichannel outcomes.
• Analyze campaign performance and retail metrics to identify trends, diagnose issues, and develop actionable recommendations.

Partner Across Functions

• Collaborate closely with Sales, Brand Marketing, Digital Enablement, Customer Marketing, Analytics, and Finance teams to ensure media strategies support broader business objectives.
• Serve as the retail media subject matter expert internally and externally.
• Influence prioritization of product launches, promotional support, and investment strategies.

Agency & Retailer Management

• Lead external agency partners responsible for campaign execution, optimization, reporting, and innovation.
• Establish clear performance expectations, operating rhythms, and accountability measures.
• Partner directly with Pacvue and Walmart Connect teams to identify growth opportunities, beta programs, category insights, and strategic initiatives.

Measurement & Analytics

• Develop reporting frameworks that connect media performance to retail outcomes including POS, share growth, traffic, conversion, and incrementality.
• Utilize Walmart Connect reporting, Pacvue, Scintilla/Luminate, and other analytics platforms to evaluate effectiveness and uncover optimization opportunities.
• Present performance insights and strategic recommendations to senior leadership.

Innovation & Testing

• Lead testing agendas across audience targeting, creative formats, bidding strategies, campaign structures, and emerging media capabilities.
• Evaluate new Walmart Connect products and measurement solutions to improve efficiency and effectiveness.
• Drive a culture of continuous learning and optimization.

Team Leadership

• Mentor and develop team members while fostering strong cross-functional collaboration.
• Establish best practices, processes, and operating procedures that support scalable growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, E-Commerce, or Shopper Marketing.
• 4+ years of direct experience managing Walmart Connect media programs.
• Deep understanding of Walmart Search, Display Self-Service (DSS), Sponsored Brands, Sponsored Products, Social Commerce, and omnichannel measurement.
• Experience managing multimillion-dollar media budgets.
• Strong analytical skills with the ability to translate complex data into actionable business recommendations.
• Experience with Pacvue, Walmart Connect reporting, Luminate/Scintilla, and other retail media platforms.
• Proven track record of driving profitable growth and achieving business objectives through retail media investments.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional teams and senior leadership.

Preferred Qualifications