Content Marketing Lead

• Join a passionate marketing team at a worldwide leading educational video company
• Drive relationships and enhance video learning experiences for schools
• Full time permanent role, located in US, working from home remotely + ability to visit our Charleston SC office several times as year

Why Join Us?

Do you want to make a positive impact on the education of future generations? If the answer’s yes, then we want you here at ClickView. We believe in using the power of video to transform traditional education, allowing students and teachers to foster a creative and innovative educational environment, from wherever they are.

At ClickView, we look for passionate professionals who are seeking a hands-on role in a dynamic organisation. In turn, we invest in our staff to enhance overall team performance and achieve growth together. You can expect support and investment in your future career and professional development.

Are you ready to take your first step with us?

The role:

We are looking for a creative and experienced Content Marketing Lead to join our US team. This role is pivotal in driving our marketing efforts, specifically targeting K-12 educational leaders. You will be responsible for creating compelling content, writing copy, managing events, and executing strategic campaigns across various platforms, including LinkedIn and email. The ideal candidate has a background in marketing within the edtech sector or education and possesses excellent copywriting skills.

Your responsibilities include:

• Content Creation and Copywriting:
• Develop compelling and high-quality thought leadership content tailored for K-12 educational leaders
• Write engaging copy for various marketing channels, including LinkedIn, email campaigns, blog posts, and white papers
• Collaborate with the global marketing team to align content with overall branding and messaging
• Event Strategy and Management:
• Plan and execute in-person events aimed at engaging K-12 education professionals.
• Develop event strategies that align with our marketing objectives and resonate with the target audience
• Coordinate with event vendors, speakers, and internal teams to ensure successful event execution
• Content Marketing for LinkedIn and Email:
• Create and manage content marketing campaigns for LinkedIn and email that drive engagement and lead generation
• Work with our Marketing Automation Specialist to develop targeted email marketing campaigns to nurture leads and convert them into sales opportunities
• Monitor and analyze the performance of LinkedIn and email campaigns, making data-driven adjustments to improve results
• Collaboration and Teamwork:
• Work closely with a marketing manager, marketing automation specialist and graphic designer who are based out of Sydney, Australia to produce compelling content and marketing material
• Coordinate with the US-based sales team to understand their needs and create content that supports lead generation and sales efforts
• Collaborate with the global marketing team, adjusting work hours as needed to accommodate meetings across different time zones
• Market Expansion and Growth:
• Drive targeted marketing campaigns to expand ClickView's reach and growth in the US K-12 market
• Identify new opportunities for market penetration and growth, leveraging industry trends and insights
• Monitor competitor activities and market trends to stay ahead in the education technology space

Requirements:

• Proven experience in a marketing role, preferably within the edtech sector or education
• Strong copywriting skills with a portfolio of compelling content created for digital and traditional platforms
• Experience in email marketing, including campaign development and performance analysis
• Ability to work independently in a remote environment while collaborating effectively with a global team
• Flexibility to work across different time zones to coordinate with the global marketing team based in Australia
• Familiarity with marketing automation tools and lead generation techniques

Desirable:

• Experience as an educator or working within the education sector
• Proficiency in using LinkedIn for professional content marketing and engagement
• Knowledge of the US K-12 education landscape and its key challenges and opportunities
• Experience in event strategy and management, particularly in the education sector
• Previous experience in a lead generation role in an edtech or education-r